Table 1 Qualitative comparison between...

Table 1

Qualitative comparison between existing studies on lottery promotions and this study

References	Natural field experiment	Control: non-treatment	Winners/losers	Post-treatment
Gneezy et al. (2006)
Rydval et al. (2009)
Simonsohn (2009)
Newman and Mochon (2012)
Hardisty and Pfeffer (2017)
Eskinazi et al. (2024)
Dhar et al. (1995)	✓
Lee and Qiu (2009)
Goldsmith and Amir (2010)	✓
Laran and Tsiros (2013)	✓
Ailawadi et al. (2014)
Alavi et al. (2015)	✓	✓		✓
Shen et al. (2015)
Mazar et al. (2017)	✓			✓
Shen et al. (2019)	✓
Tan et al. (2019)				✓
De Vries and Zhang (2020)
Tan and Chen (2021)
Attari et al. (2022)
Tan (2023)
Ours	✓	✓	✓	✓

References	Natural field experiment	Control: non-treatment	Winners/losers	Post-treatment
Gneezy et al. (2006)
Rydval et al. (2009)
Simonsohn (2009)
Newman and Mochon (2012)
Hardisty and Pfeffer (2017)
Eskinazi et al. (2024)
Dhar et al. (1995)	✓
Lee and Qiu (2009)
Goldsmith and Amir (2010)	✓
Laran and Tsiros (2013)	✓
Ailawadi et al. (2014)
Alavi et al. (2015)	✓	✓		✓
Shen et al. (2015)
Mazar et al. (2017)	✓			✓
Shen et al. (2019)	✓
Tan et al. (2019)				✓
De Vries and Zhang (2020)
Tan and Chen (2021)
Attari et al. (2022)
Tan (2023)
Ours	✓	✓	✓	✓

Note(s): Natural field experiment (Harrison and List, 2004) indicates whether natural field experiments were conducted. Control: non-treatment represents whether comparisons included non-participants. Winners/losers denotes whether lottery winners and losers were analyzed. Post-treatment indicates whether post-promotion effects were investigated

Source(s): Authors’ own work

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