Table 3 Average variance extracted and...

Table 3

Average variance extracted and squared correlations

	PQ	PP	BT	SMU	MM	NE	PI	NI	IRP
PQ	0.567
PP	0.319	0.555
BT	0.461	0.272	0.679
SMU	0.024	0.081	0.093	0.551
MM	0.062	0.026	0.107	0.250	0.542
NE	0.028	0.040	0.085	0.090	0.281	0.567
PI	0.012	0.032	0.024	0.210	0.186	0.172	0.599
NI	0.006	0.002	0.003	0.113	0.099	0.140	0.452	0.528
IRP	0.171	0.113	0.198	0.088	0.124	0.073	0.090	0.009	0.530

	PQ	PP	BT	SMU	MM	NE	PI	NI	IRP
PQ	0.567
PP	0.319	0.555
BT	0.461	0.272	0.679
SMU	0.024	0.081	0.093	0.551
MM	0.062	0.026	0.107	0.250	0.542
NE	0.028	0.040	0.085	0.090	0.281	0.567
PI	0.012	0.032	0.024	0.210	0.186	0.172	0.599
NI	0.006	0.002	0.003	0.113	0.099	0.140	0.452	0.528
IRP	0.171	0.113	0.198	0.088	0.124	0.073	0.090	0.009	0.530

Note(s): PQ – product quality, PP – price perception, BT – brand trust, SMU – social media usage, MM – marketing mavenism, NE – need to evaluate, PI – positive eWOM intention, NI – negative eWOM intention, IRP – intention to re-purchase

Source(s): Table by authors

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