Table 3 The measurement model analysis...

Table 3

The measurement model analysis

Construct	Item	Standardized Loading	AVE	CR	Cronbach’s alphas
Argument quality	AQ1	0.763	0.614	0.864	0.790
	AQ2	0.803
	AQ3	0.797
	AQ4	0.770
Perceived informativeness	PI1	0.839	0.728	0.889	0.813
	PI2	0.865
	PI3	0.856
Source credibility	SC1	0.861	0.731	0.891	0.816
	SC2	0.860
	SC3	0.844
Source expertise	SE1	0.787	0.651	0.882	0.822
	SE2	0.799
	SE3	0.812
	SE4	0.827
Information eWOM	EV1	0.873	0.718	0.911	0.869
	EV2	0.838
	EV3	0.846
	EV4	0.833
eWOM credibility	EC1	0.856	0.690	0.899	0.850
	EC2	0.825
	EC3	0.819
	EC4	0.821
eWOM usefulness	EU1	0.822	0.732	0.891	0.817
	EU2	0.877
	EU3	0.867
eWOM adoption	EA1	0.828	0.642	0.877	0.814
	EA2	0.816
	EA3	0.777
	EA4	0.783
Destination choice	DE1	0.863	0.702	0.904	0.858
	DE2	0.807
	DE3	0.831
	DE4	0.850

Construct	Item	StandardizedLoading	AVE	CR	Cronbach’s alphas
Argument quality	AQ1	0.763	0.614	0.864	0.790
	AQ2	0.803
	AQ3	0.797
	AQ4	0.770
Perceived informativeness	PI1	0.839	0.728	0.889	0.813
	PI2	0.865
	PI3	0.856
Source credibility	SC1	0.861	0.731	0.891	0.816
	SC2	0.860
	SC3	0.844
Source expertise	SE1	0.787	0.651	0.882	0.822
	SE2	0.799
	SE3	0.812
	SE4	0.827
Information eWOM	EV1	0.873	0.718	0.911	0.869
	EV2	0.838
	EV3	0.846
	EV4	0.833
eWOM credibility	EC1	0.856	0.690	0.899	0.850
	EC2	0.825
	EC3	0.819
	EC4	0.821
eWOM usefulness	EU1	0.822	0.732	0.891	0.817
	EU2	0.877
	EU3	0.867
eWOM adoption	EA1	0.828	0.642	0.877	0.814
	EA2	0.816
	EA3	0.777
	EA4	0.783
Destination choice	DE1	0.863	0.702	0.904	0.858
	DE2	0.807
	DE3	0.831
	DE4	0.850

Source(s): Authors’ survey, 2024

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