The measurement model analysis
| Construct | Item | Standardized Loading | AVE | CR | Cronbach’s alphas |
|---|---|---|---|---|---|
| Argument quality | AQ1 | 0.763 | 0.614 | 0.864 | 0.790 |
| AQ2 | 0.803 | ||||
| AQ3 | 0.797 | ||||
| AQ4 | 0.770 | ||||
| Perceived informativeness | PI1 | 0.839 | 0.728 | 0.889 | 0.813 |
| PI2 | 0.865 | ||||
| PI3 | 0.856 | ||||
| Source credibility | SC1 | 0.861 | 0.731 | 0.891 | 0.816 |
| SC2 | 0.860 | ||||
| SC3 | 0.844 | ||||
| Source expertise | SE1 | 0.787 | 0.651 | 0.882 | 0.822 |
| SE2 | 0.799 | ||||
| SE3 | 0.812 | ||||
| SE4 | 0.827 | ||||
| Information eWOM | EV1 | 0.873 | 0.718 | 0.911 | 0.869 |
| EV2 | 0.838 | ||||
| EV3 | 0.846 | ||||
| EV4 | 0.833 | ||||
| eWOM credibility | EC1 | 0.856 | 0.690 | 0.899 | 0.850 |
| EC2 | 0.825 | ||||
| EC3 | 0.819 | ||||
| EC4 | 0.821 | ||||
| eWOM usefulness | EU1 | 0.822 | 0.732 | 0.891 | 0.817 |
| EU2 | 0.877 | ||||
| EU3 | 0.867 | ||||
| eWOM adoption | EA1 | 0.828 | 0.642 | 0.877 | 0.814 |
| EA2 | 0.816 | ||||
| EA3 | 0.777 | ||||
| EA4 | 0.783 | ||||
| Destination choice | DE1 | 0.863 | 0.702 | 0.904 | 0.858 |
| DE2 | 0.807 | ||||
| DE3 | 0.831 | ||||
| DE4 | 0.850 |
| Construct | Item | Standardized | Cronbach’s alphas | ||
|---|---|---|---|---|---|
| Argument quality | AQ1 | 0.763 | 0.614 | 0.864 | 0.790 |
| AQ2 | 0.803 | ||||
| AQ3 | 0.797 | ||||
| AQ4 | 0.770 | ||||
| Perceived informativeness | PI1 | 0.839 | 0.728 | 0.889 | 0.813 |
| PI2 | 0.865 | ||||
| PI3 | 0.856 | ||||
| Source credibility | SC1 | 0.861 | 0.731 | 0.891 | 0.816 |
| SC2 | 0.860 | ||||
| SC3 | 0.844 | ||||
| Source expertise | SE1 | 0.787 | 0.651 | 0.882 | 0.822 |
| SE2 | 0.799 | ||||
| SE3 | 0.812 | ||||
| SE4 | 0.827 | ||||
| Information eWOM | EV1 | 0.873 | 0.718 | 0.911 | 0.869 |
| EV2 | 0.838 | ||||
| EV3 | 0.846 | ||||
| EV4 | 0.833 | ||||
| eWOM credibility | EC1 | 0.856 | 0.690 | 0.899 | 0.850 |
| EC2 | 0.825 | ||||
| EC3 | 0.819 | ||||
| EC4 | 0.821 | ||||
| eWOM usefulness | EU1 | 0.822 | 0.732 | 0.891 | 0.817 |
| EU2 | 0.877 | ||||
| EU3 | 0.867 | ||||
| eWOM adoption | EA1 | 0.828 | 0.642 | 0.877 | 0.814 |
| EA2 | 0.816 | ||||
| EA3 | 0.777 | ||||
| EA4 | 0.783 | ||||
| Destination choice | DE1 | 0.863 | 0.702 | 0.904 | 0.858 |
| DE2 | 0.807 | ||||
| DE3 | 0.831 | ||||
| DE4 | 0.850 |
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