Table 1. Respondent profile to the...

Table 1.

Respondent profile to the Blomme and Bubbles festival

Category	Subcategory	%/average
Gender	Male	33
Gender	Female	67
Age groups	18–25 years	5
	26–35 years	14
	36–45 years	25
	46–60 years	38
	61+ years	18
	Average age	48 years
Home language	Afrikaans	59
	English	37
	Other (e.g. German, Xitsonga)	4
Province of residence	Western Cape	87
Province of residence	Other provinces and international	13
Monthly income	<R10,000 (less than $650)	11
	R10,001–R20,000 ($650–$1,300)	13
	R20,001–R30,000 ($1,300–$1,950)	16
	R30,001–R40,000 ($1,950–$2,600)	17
	R40,001–R50,000 ($2,600–$3,250)	12
	R50,001–R60,000 ($3,250–$3,900)	8
	R60,001–R70,000 ($3,900–$4,550)	5
	>R70,001 (greater than $4,550)	18
Highest education	Postgraduate qualification	42
	Undergraduate qualification	29
	High school certificate	26
	No formal education	3
Duration of stay	1 day	23
	2 days	24
	3 days	43
	4+ days	10
	Average stay	2.47 days
Group size	1–2 people	26
	3–4 people	28
	5–6 people	23
	7–8 people	14
	9+ people	9
	Average group size	4.89 people
Group composition	Friends	47
	Spouse/partner	30
	Family members	17
	Alone	1
	Work colleagues, travel groups or wine clubs	2
The main reason for the visit (respondents could select more than one option)	I specifically planned the visit around the Blomme and Bubbles Festival	57
	It was an unplanned visit to attend the Blomme and Bubbles Festival	4
	To visit family and friends	7
	For holiday purposes	8
	To see the wildflowers	8
Spending behaviour	Total per group	R10,026.71 ($651)
Spending behaviour	Total per person	R4,131.74 ($268.56)
Wine preferences	Dry wine	59
	Off-dry/semi-sweet wine	15
	Sweet wine	9
Knowledge of Cap Classique Wines	Sparkling starter (beginner)	21
	Effervescent explorer (basic knowledge)	32
	Bubbly Boffin (regular consumer)	33
	Vintage virtuoso (expert knowledge)	9
	Grand Cru Gourmand (professional-level knowledge)	5

Category	Subcategory	%/average
Gender	Male	33
Gender	Female	67
Age groups	18–25 years	5
	26–35 years	14
	36–45 years	25
	46–60 years	38
	61+ years	18
	Average age	48 years
Home language	Afrikaans	59
	English	37
	Other (e.g. German, Xitsonga)	4
Province of residence	Western Cape	87
Province of residence	Other provinces and international	13
Monthly income	<R10,000 (less than $650)	11
	R10,001–R20,000 ($650–$1,300)	13
	R20,001–R30,000 ($1,300–$1,950)	16
	R30,001–R40,000 ($1,950–$2,600)	17
	R40,001–R50,000 ($2,600–$3,250)	12
	R50,001–R60,000 ($3,250–$3,900)	8
	R60,001–R70,000 ($3,900–$4,550)	5
	>R70,001 (greater than $4,550)	18
Highest education	Postgraduate qualification	42
	Undergraduate qualification	29
	High school certificate	26
	No formal education	3
Duration of stay	1 day	23
	2 days	24
	3 days	43
	4+ days	10
	Average stay	2.47 days
Group size	1–2 people	26
	3–4 people	28
	5–6 people	23
	7–8 people	14
	9+ people	9
	Average group size	4.89 people
Group composition	Friends	47
	Spouse/partner	30
	Family members	17
	Alone	1
	Work colleagues, travel groups or wine clubs	2
The main reason for the visit (respondents could select more than one option)	I specifically planned the visit around the Blomme and Bubbles Festival	57
	It was an unplanned visit to attend the Blomme and Bubbles Festival	4
	To visit family and friends	7
	For holiday purposes	8
	To see the wildflowers	8
Spending behaviour	Total per group	R10,026.71 ($651)
Spending behaviour	Total per person	R4,131.74 ($268.56)
Wine preferences	Dry wine	59
	Off-dry/semi-sweet wine	15
	Sweet wine	9
Knowledge of Cap Classique Wines	Sparkling starter (beginner)	21
	Effervescent explorer (basic knowledge)	32
	Bubbly Boffin (regular consumer)	33
	Vintage virtuoso (expert knowledge)	9
	Grand Cru Gourmand (professional-level knowledge)	5

Source(s): Authors’ own work

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