Table 2. EFA results on motives to...

Table 2.

EFA results on motives to attend the festival

Motives to attend the festival	Unique wine and regional discovery experience	Wine enthusiast engagement experience	Social interaction and entertainment experience	Relaxation and nature experience
The festival is an opportunity to experience local products and services	0.75
The festival features a diverse selection of high-quality wine producers	0.72
To learn about and celebrate the cultural significance of South African Cap Classique wines	0.72
To learn about the unique qualities and production methods of South African Cap Classique wines	0.70
The festival is unique and unlike any other wine festival	0.65
To learn more about the unique regional characteristics of South African wine (terroir)	0.63
To engage with wine producers from particular regions	0.61
To learn more about wine from experts and winemakers	0.56
To meet people with similar wine interests		0.75
To purchase wine at cellar prices		0.67
Attending festivals like these is part of my lifestyle		0.66
Attending festivals such as these contributes to my overall well-being		0.58
Because I am a wine enthusiast		0.54
To taste a variety of South African Cap Classique wines		0.52
To be exposed to new and different wine varietals		0.48
The festival presents a fun and entertaining experience			0.83
To socialise with family and friends			0.75
The festival successfully combines wine, culinary pairings and entertainment			0.67
To relax and escape my daily routine				0.79
To experience the wildflower season in the Western Cape				0.70
Eigenvalues (EV)	9.76	1.41	1.22	1.04
Var. (%)	48.81	7.07	6.12	5.19
Cum. var. (%)	48.81	55.88	62.00	67.19
Cronbach’s alpha	0.93	0.87	0.83	0.47
Avg, inter-item correlation	0.62	0.49	0.62	0.31
Standard deviation (SD)	0.77	0.80	0.74	0.84
Mean value (x̄)	3.99	3.87	4.39	4.12

Motives to attend the festival	Unique wine and regional discovery experience	Wine enthusiast engagement experience	Social interaction and entertainment experience	Relaxation and nature experience
The festival is an opportunity to experience local products and services	0.75
The festival features a diverse selection of high-quality wine producers	0.72
To learn about and celebrate the cultural significance of South African Cap Classique wines	0.72
To learn about the unique qualities and production methods of South African Cap Classique wines	0.70
The festival is unique and unlike any other wine festival	0.65
To learn more about the unique regional characteristics of South African wine (terroir)	0.63
To engage with wine producers from particular regions	0.61
To learn more about wine from experts and winemakers	0.56
To meet people with similar wine interests		0.75
To purchase wine at cellar prices		0.67
Attending festivals like these is part of my lifestyle		0.66
Attending festivals such as these contributes to my overall well-being		0.58
Because I am a wine enthusiast		0.54
To taste a variety of South African Cap Classique wines		0.52
To be exposed to new and different wine varietals		0.48
The festival presents a fun and entertaining experience			0.83
To socialise with family and friends			0.75
The festival successfully combines wine, culinary pairings and entertainment			0.67
To relax and escape my daily routine				0.79
To experience the wildflower season in the Western Cape				0.70
Eigenvalues (EV)	9.76	1.41	1.22	1.04
Var. (%)	48.81	7.07	6.12	5.19
Cum. var. (%)	48.81	55.88	62.00	67.19
Cronbach’s alpha	0.93	0.87	0.83	0.47
Avg, inter-item correlation	0.62	0.49	0.62	0.31
Standard deviation (SD)	0.77	0.80	0.74	0.84
Mean value (x̄)	3.99	3.87	4.39	4.12

Source(s): Authors’ own work

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