EFA results on behavioural intentions
| Behavioural intentions | Future engagement and purchase intentions | Positive referral and revisit intentions |
|---|---|---|
| I will purchase more South African Cap Classique wines in future | 0.90 | |
| I will actively seek out more information regarding the wine selection, winemakers and wine farms at the festival | 0.82 | |
| I will purchase more of the wines I saw at the festival in the future | 0.80 | |
| I will recommend South African Cap Classique wines to friends and family | 0.76 | |
| I will comment positively on the festival | 0.96 | |
| I will attend the festival again | 0.88 | |
| I will recommend the festival to others | 0.86 | |
| Eigenvalues (EV) | 3.73 | 1.55 |
| Var. (%) | 53.30 | 22.11 |
| Cum. var. (%) | 53.30 | 75.41 |
| Cronbach’s alpha | 0.84 | 0.89 |
| Avg. inter-item correlation | 0.59 | 0.74 |
| Standard deviation (SD) | 0.65 | 0.52 |
| Mean value (x̄) | 4.29 | 4.70 |
| Behavioural intentions | Future engagement and purchase intentions | Positive referral and revisit intentions |
|---|---|---|
| I will purchase more South African Cap Classique wines in future | 0.90 | |
| I will actively seek out more information regarding the wine selection, winemakers and wine farms at the festival | 0.82 | |
| I will purchase more of the wines I saw at the festival in the future | 0.80 | |
| I will recommend South African Cap Classique wines to friends and family | 0.76 | |
| I will comment positively on the festival | 0.96 | |
| I will attend the festival again | 0.88 | |
| I will recommend the festival to others | 0.86 | |
| Eigenvalues ( | 3.73 | 1.55 |
| Var. (%) | 53.30 | 22.11 |
| Cum. var. (%) | 53.30 | 75.41 |
| Cronbach’s alpha | 0.84 | 0.89 |
| Avg. inter-item correlation | 0.59 | 0.74 |
| Standard deviation ( | 0.65 | 0.52 |
| Mean value (x̄) | 4.29 | 4.70 |
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