Table 6. ANOVA results on... | Emerald Publishing

Table 6.

ANOVA results on socio-demographic and behavioural characteristics

Socio-demographic and behavioural characteristics		1	2	3	4	F-ratio	Sig.
Socio-demographic and behavioural characteristics	N	42	30	32	40	F-ratio	level
Av. age	x̄	48.49	47.92	47.47	47.92	0.03	0.992
Av. age	SD	13.11	14.02	13.63	12.92	0.03	0.992
Av. no. of days at the festival	x̄	2.31	2.96	2.50	2.37	1.70	0.171
Av. no. of days at the festival	SD	1.20	1.75	1.11	0.77	1.70	0.171
Av. no. of nights in Paternoster and surroundings	x̄	3.09	3.13	2.46	2.60	0.66	0.576
Av. no. of nights in Paternoster and surroundings	SD	2.68	2.47	1.67	1.48	0.66	0.576
Av. no. of people in the travel group	x̄	4.68	5.66	5.00	4.97	0.51	0.678
Av. no. of people in the travel group	SD	2.47	4.71	2.45	3.33	0.51	0.678
Av. no. of previous attendance	x̄	1.22	1.11	1.17	1.19	0.46	0.714
Av. no. of previous attendance	SD	0.42	0.32	0.38	0.40	0.46	0.714
Av. no. of people paying for	x̄	2.17	2.97	2.03	2.15	0.86	0.465
Av. no. of people paying for	SD	1.50	4.77	1.74	1.33	0.86	0.465
Av. no. of tickets purchased	x̄	2.49	3.13	2.23	1.85	1.80	0.150
Av. no. of tickets purchased	SD	1.82	3.98	1.52	1.18	1.80	0.150
Av. total spending (ZAR)	x̄	9,670.21^ab	20,702.67^a	8,135.38^b	5,993.05^b	3.60	0.015*
Av. total spending (ZAR)	SD	19,753.61	33,417.16	11,569.16	5,520.94	3.60	0.015*
Av. spending per person (ZAR)	x̄	4,605.86	6,534.48	4,118.28	3,291.48	1.37	0.256
Av. spending per person (ZAR)	SD	9,793.29	5,902.84	4,917.31	3,212.50	1.37	0.256
The ranking of wines was in order of preference, with 1 being the most preferred and 7 being the least preferred
Red wine	x̄	3.86	3.27	3.27	2.97	1.08	0.360
Red wine	SD	2.34	2.01	2.02	2.27	1.08	0.360
White wine	x̄	2.26	2.67	2.41	3.06	1.34	0.264
White wine	SD	1.69	1.78	1.45	2.12	1.34	0.264
MCC (Méthode Cap Classique)	x̄	2.97	2.74	2.71	3.82	2.97	0.035*
MCC (Méthode Cap Classique)	SD	1.36	2.00	1.68	1.83	2.97	0.035*
Sparkling wine	x̄	3.62	4.04	4.63	3.97	1.90	0.133
Sparkling wine	SD	1.57	1.76	1.39	1.90	1.90	0.133
Rosé	x̄	3.97	4.28	3.47	3.77	1.31	0.274
Rosé	SD	1.49	1.67	1.61	1.54	1.31	0.274
Low/no alcohol wine	x̄	5.71	5.47	6.08	6.03	0.68	0.565
Low/no alcohol wine	SD	1.55	1.94	1.77	1.35	0.68	0.565
Organic/biodynamic/natural wine	x̄	5.19	5.71	5.19	5.23	0.54	0.658
Organic/biodynamic/natural wine	SD	1.78	0.99	1.44	1.43	0.54	0.658
Av. no. of nights stayed or planned to stay in the West Coast before the festival	x̄	1.85	2.36	1.24	2.00	1.00	0.397
	SD	2.11	2.56	2.18	2.34	1.00	0.397
Av. no. of nights stayed or planned to stay in the West Coast after the festival	x̄	1.58	2.33	0.43	1.13	4.88	0.003*
	SD	1.98^ab	2.24^a	0.79^ab	1.39^b	4.88	0.003*

Socio-demographic and behavioural characteristics		1	2	3	4	F-ratio	Sig.
Socio-demographic and behavioural characteristics	N	42	30	32	40	F-ratio	level
Av. age	x̄	48.49	47.92	47.47	47.92	0.03	0.992
Av. age	SD	13.11	14.02	13.63	12.92	0.03	0.992
Av. no. of days at the festival	x̄	2.31	2.96	2.50	2.37	1.70	0.171
Av. no. of days at the festival	SD	1.20	1.75	1.11	0.77	1.70	0.171
Av. no. of nights in Paternoster and surroundings	x̄	3.09	3.13	2.46	2.60	0.66	0.576
Av. no. of nights in Paternoster and surroundings	SD	2.68	2.47	1.67	1.48	0.66	0.576
Av. no. of people in the travel group	x̄	4.68	5.66	5.00	4.97	0.51	0.678
Av. no. of people in the travel group	SD	2.47	4.71	2.45	3.33	0.51	0.678
Av. no. of previous attendance	x̄	1.22	1.11	1.17	1.19	0.46	0.714
Av. no. of previous attendance	SD	0.42	0.32	0.38	0.40	0.46	0.714
Av. no. of people paying for	x̄	2.17	2.97	2.03	2.15	0.86	0.465
Av. no. of people paying for	SD	1.50	4.77	1.74	1.33	0.86	0.465
Av. no. of tickets purchased	x̄	2.49	3.13	2.23	1.85	1.80	0.150
Av. no. of tickets purchased	SD	1.82	3.98	1.52	1.18	1.80	0.150
Av. total spending (ZAR)	x̄	9,670.21^ab	20,702.67^a	8,135.38^b	5,993.05^b	3.60	0.015*
Av. total spending (ZAR)	SD	19,753.61	33,417.16	11,569.16	5,520.94	3.60	0.015*
Av. spending per person (ZAR)	x̄	4,605.86	6,534.48	4,118.28	3,291.48	1.37	0.256
Av. spending per person (ZAR)	SD	9,793.29	5,902.84	4,917.31	3,212.50	1.37	0.256
The ranking of wines was in order of preference, with 1 being the most preferred and 7 being the least preferred
Red wine	x̄	3.86	3.27	3.27	2.97	1.08	0.360
Red wine	SD	2.34	2.01	2.02	2.27	1.08	0.360
White wine	x̄	2.26	2.67	2.41	3.06	1.34	0.264
White wine	SD	1.69	1.78	1.45	2.12	1.34	0.264
MCC (Méthode Cap Classique)	x̄	2.97	2.74	2.71	3.82	2.97	0.035*
MCC (Méthode Cap Classique)	SD	1.36	2.00	1.68	1.83	2.97	0.035*
Sparkling wine	x̄	3.62	4.04	4.63	3.97	1.90	0.133
Sparkling wine	SD	1.57	1.76	1.39	1.90	1.90	0.133
Rosé	x̄	3.97	4.28	3.47	3.77	1.31	0.274
Rosé	SD	1.49	1.67	1.61	1.54	1.31	0.274
Low/no alcohol wine	x̄	5.71	5.47	6.08	6.03	0.68	0.565
Low/no alcohol wine	SD	1.55	1.94	1.77	1.35	0.68	0.565
Organic/biodynamic/natural wine	x̄	5.19	5.71	5.19	5.23	0.54	0.658
Organic/biodynamic/natural wine	SD	1.78	0.99	1.44	1.43	0.54	0.658
Av. no. of nights stayed or planned to stay in the West Coast before the festival	x̄	1.85	2.36	1.24	2.00	1.00	0.397
	SD	2.11	2.56	2.18	2.34	1.00	0.397
Av. no. of nights stayed or planned to stay in the West Coast after the festival	x̄	1.58	2.33	0.43	1.13	4.88	0.003*
	SD	1.98^ab	2.24^a	0.79^ab	1.39^b	4.88	0.003*

Note(s):

Statistically significant difference: *p ≤ 0.05; a different alphabet letter indicates that the segments’ cohorts differ

Source(s): Authors’ own work

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