Mediator variable and independent variable
| Variable | Measurement items | Alpha |
|---|---|---|
| Hedonic value (adapted from Barcelos et al., 2018) | – I enjoyed spending time on the profile of the tourist destination | 0.878 |
| – Visiting the profile of the tourist destination was a pleasant experience | ||
| – Compared to other things I could have done, being on the profile of the tourist destination was really enjoyable | ||
| – I liked visiting the profile of the tourist destination for the pleasure of doing so, not just for the useful information I found | ||
| (1–5: strongly disagree – strongly agree) | ||
| Sharing behaviour (adapted from Evans et al., 2017) | – I am interested in sharing these posts with my friends on Instagram | 0.865 |
| – I am interested in sharing my experience with this tourist destination with my friends on Instagram | ||
| – I am willing to spread word-of-mouth about this tourist destination on my Instagram page | ||
| – I am willing to share these posts of the tourist destination on my Instagram profile | ||
| (1–5: strongly disagree – strongly agree) |
| Variable | Measurement items | Alpha |
|---|---|---|
| Hedonic value (adapted from | – I enjoyed spending time on the profile of the tourist destination | 0.878 |
| – Visiting the profile of the tourist destination was a pleasant experience | ||
| – Compared to other things I could have done, being on the profile of the tourist destination was really enjoyable | ||
| – I liked visiting the profile of the tourist destination for the pleasure of doing so, not just for the useful information I found | ||
| (1–5: strongly disagree – strongly agree) | ||
| Sharing behaviour (adapted from | – I am interested in sharing these posts with my friends on Instagram | 0.865 |
| – I am interested in sharing my experience with this tourist destination with my friends on Instagram | ||
| – I am willing to spread word-of-mouth about this tourist destination on my Instagram page | ||
| – I am willing to share these posts of the tourist destination on my Instagram profile | ||
| (1–5: strongly disagree – strongly agree) |
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