Table 2 Participants’ demographic...

Table 2

Participants’ demographic characteristics and time spent on social media in the four conditions

	Experimental condition*
Characteristics	1	2	3	4	Total
Gender
Male	31	35	33	30	129
Female	69	64	67	69	269
Prefer not to say	/	1	/	1	2
Age
17–24	28	27	30	29	114
25–34	62	61	59	60	242
35–65	10	12	11	11	44
Average daily time spent on social media
< 1 h	54	56	60	54	224
1–2 h	27	23	24	26	100
> 2 h	19	21	16	20	76
Total	100	100	100	100	400

	Experimental condition*
Characteristics	1	2	3	4	Total
Gender
Male	31	35	33	30	129
Female	69	64	67	69	269
Prefer not to say	/	1	/	1	2
Age
17–24	28	27	30	29	114
25–34	62	61	59	60	242
35–65	10	12	11	11	44
Average daily time spent on social media
< 1 h	54	56	60	54	224
1–2 h	27	23	24	26	100
> 2 h	19	21	16	20	76
Total	100	100	100	100	400

Note(s):

*1 = corporate ToV and tangible cultural heritage dimension; 2 = corporate ToV and intangible cultural heritage dimension; 3 = human ToV and tangible cultural heritage dimension; 4 = human ToV and intangible cultural heritage dimension

Source(s): Authors’ own work

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