Table 3 Results of the mediation... | Emerald Publishing

Table 3

Results of the mediation analysis

	Consequent
	Hedonic value			Sharing behaviour
Antecedent	Coeff	SE	p	Coeff	SE	p
Constant	2.5688	0.1268	0.0000	−0.2559	0.1621	0.1152
Tone of voice	0.5325	0.0802	0.0000	0.0030	0. 0758	0.9689
Hedonic value	-	-	-	0.9123	0.0450	0.0000
	R² = 0.0997			R² = 0.5356
	F(1,398) = 44.0632, p = 0.0000			F(2,397) = 228.9476, p = 0.0000
Total, direct and indirect effects of Tone of voice on Sharing behaviour
Total effect of Tone of voice on Sharing behaviour	Effect	SE	t	p	LLCI	ULCI
	0.4888	0.1026	4.7653	0.0000	0.2871	0.6904
Direct effect of Tone of voice on Sharing behaviour	Effect	SE	t	p	LLCI	ULCI
	0.0030	0. 0758	0.0391	0.9689	−0.1461	0.1520
Indirect effect of Tone of voice on Sharing behaviour	Effect	BootSE			BootLLCI	BootULCI
Hedonic value	0.4858	0.0768			0.3419	0.6438

	Consequent
	Hedonic value			Sharing behaviour
Antecedent	Coeff	SE	p	Coeff	SE	p
Constant	2.5688	0.1268	0.0000	−0.2559	0.1621	0.1152
Tone of voice	0.5325	0.0802	0.0000	0.0030	0. 0758	0.9689
Hedonic value	-	-	-	0.9123	0.0450	0.0000
	R² = 0.0997			R² = 0.5356
	F(1,398) = 44.0632, p = 0.0000			F(2,397) = 228.9476, p = 0.0000
Total, direct and indirect effects of Tone of voice on Sharing behaviour
Total effect of Tone of voice on Sharing behaviour	Effect	SE	t	p	LLCI	ULCI
	0.4888	0.1026	4.7653	0.0000	0.2871	0.6904
Direct effect of Tone of voice on Sharing behaviour	Effect	SE	t	p	LLCI	ULCI
	0.0030	0. 0758	0.0391	0.9689	−0.1461	0.1520
Indirect effect of Tone of voice on Sharing behaviour	Effect	BootSE			BootLLCI	BootULCI
Hedonic value	0.4858	0.0768			0.3419	0.6438

Source(s): Authors’ own work