Table 4. Caring in leading marketing... | Emerald Publishing

Table 4.

Caring in leading marketing journals

Care aspect	Values	How care informs SLR	Identified care deficits
Caring about	Attentiveness	Research questions and topics that receive attention	Contextualised consumer experiences have been neglected
			Non-US based research has received little attention
			Large aspects of the food system ignored in deference to “choice” moments
Caring for	Responsibility	How marketing knowledge has been developed from selected focus	Dominance of psychological frameworks and theories and exclusion of other theoretical traditions
			Food reduced to a context among others
Care giving	Competence	How the identified topics have been studied	Dominance of positivist, experimental design leads to narrow approach to problem solving
			Samples dominated by young, privileged, Western consumers under-representing alternative and vulnerable perspectives
Caring with	Benevolence towards more abstract entities	Implications of the produced knowledge	Academia, manufactured food and retailing industry are privileged interlocutors
			Other actors such as policy makers, consumer groups and activists and producers are not considered

Care aspect	Values	How care informs SLR	Identified care deficits
Caring about	Attentiveness	Research questions and topics that receive attention	Contextualised consumer experiences have been neglected
			Non-US based research has received little attention
			Large aspects of the food system ignored in deference to “choice” moments
Caring for	Responsibility	How marketing knowledge has been developed from selected focus	Dominance of psychological frameworks and theories and exclusion of other theoretical traditions
			Food reduced to a context among others
Care giving	Competence	How the identified topics have been studied	Dominance of positivist, experimental design leads to narrow approach to problem solving
			Samples dominated by young, privileged, Western consumers under-representing alternative and vulnerable perspectives
Caring with	Benevolence towards more abstract entities	Implications of the produced knowledge	Academia, manufactured food and retailing industry are privileged interlocutors
			Other actors such as policy makers, consumer groups and activists and producers are not considered

Source(s): Authors’ own work