Table 2 Source credibility model Studies... | Emerald Publishing

Table 2

Source credibility model

Studies	Dimensions	Mediator	Outcomes
Rungruangjit (2022), Lee and Kim (2020), Pick (2021), Jin and Muqaddam (2019), Jin et al. (2019), Thomas and Johnson (2019), Sokolova and Kefi (2020), Reinikainen et al. (2020), Breves et al. (2019), Lawrence and Meivitawanli (2023), Yen et al. (2024), Jiang et al. (2022)	Source attractiveness Source expertise Source trustworthiness	Consumers’ attitude	Consumers’ intention and behaviour
Lou and Kim (2019), Park and Lin (2020), Shan et al. (2020), Lou and Kim (2019), Shan et al. (2020)	Source expertise Source trustworthiness	Consumers’ attitude	Consumers’ intention and behaviour

Studies	Dimensions	Mediator	Outcomes
Rungruangjit (2022), Lee and Kim (2020), Pick (2021), Jin and Muqaddam (2019), Jin et al. (2019), Thomas and Johnson (2019), Sokolova and Kefi (2020), Reinikainen et al. (2020), Breves et al. (2019), Lawrence and Meivitawanli (2023), Yen et al. (2024), Jiang et al. (2022)	Source attractivenessSource expertiseSource trustworthiness	Consumers’ attitude	Consumers’ intention and behaviour
Lou and Kim (2019), Park and Lin (2020), Shan et al. (2020), Lou and Kim (2019), Shan et al. (2020)	Source expertiseSource trustworthiness	Consumers’ attitude	Consumers’ intention and behaviour

Source(s): Authors’ own creation