Table 2

Measurements and loadings

Constructs and measurementsLoadings
Government Informational Support (GIS)
GIS1Providing information about export market opportunities0.882
GIS2Providing specific information about doing business with a particular company0.901
GIS3Providing general information about doing business in a specific country0.864
GIS4Assistance in International market research0.951
GIS5Training and assistance on export documentation0.816
GIS6Foreign language support0.812
GIS7Training programs specializing in exporting0.939
GIS8Individual export counseling and staff assistance0.772
Scale: 1- Not useful at all to 5- Very useful
Government Experiential Support (GES)
GES1Supporting by trade offices abroad0.882
GES2Organizing trade fairs0.902
GES3Assistance in participating in trade fairs0.966
GES4Organizing trade missions0.802
GES5Setting programs that identify foreign agents and distributors0.822
GES6Providing export credit insurance0.900
GES7Providing export-related funds or grant0.942
GES8Providing export tax incentives0.933
Scale: 1- Not useful at all to 5- Very useful
Strategic Capability (SC)
 Learning Capability (LC) 
LC1Learn changes in the institutional context of export markets0.904
LC2Learn changes in customers’ preferences for the export market0.832
LC3Learn changes in competitors’ strategies in the export market0.869
 Marketing Capability (MC) 
MC1Develop effective export promotion programs0.889
MC2Develop export marketing communication programs0.909
MC3Ability to adapt marketing strategy to export markets0.842
MC4Utilizing marketing communication programs0.811
 Pricing Capability (PC) 
PC1Adjust the prices in export markets0.771
PC2Respond quickly to export competitors’ pricing actions0.820
PC3Respond quickly to customers’ demands in terms of price0.867
 Product Development Capability (PD) 
PD1Adjust products to fit export markets' demands and tastes0.940
PD2Develop new products/services for export markets0.894
PD3Manage new product development for export markets0.881
Scale: 1- Strongly disagree to 5- Strongly agree 
Competitiveness (COM)
COM1International market share0.956
COM2The growth rate of foreign sales0.943
COM3Return on foreign investment0.830
COM4Export profitability0.916
COM5Foreign market operability0.936
COM6The firm's cost competitiveness0.866
COM7The firm's price competitiveness0.752
Scale: 1 – Not satisfied at all to 5 – Very satisfied 
Source(s): author’s own elaboration

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