Measurements and loadings
| Constructs and measurements | Loadings | |
|---|---|---|
| Government Informational Support (GIS) | ||
| GIS1 | Providing information about export market opportunities | 0.882 |
| GIS2 | Providing specific information about doing business with a particular company | 0.901 |
| GIS3 | Providing general information about doing business in a specific country | 0.864 |
| GIS4 | Assistance in International market research | 0.951 |
| GIS5 | Training and assistance on export documentation | 0.816 |
| GIS6 | Foreign language support | 0.812 |
| GIS7 | Training programs specializing in exporting | 0.939 |
| GIS8 | Individual export counseling and staff assistance | 0.772 |
| Scale: 1- Not useful at all to 5- Very useful | ||
| Government Experiential Support (GES) | ||
| GES1 | Supporting by trade offices abroad | 0.882 |
| GES2 | Organizing trade fairs | 0.902 |
| GES3 | Assistance in participating in trade fairs | 0.966 |
| GES4 | Organizing trade missions | 0.802 |
| GES5 | Setting programs that identify foreign agents and distributors | 0.822 |
| GES6 | Providing export credit insurance | 0.900 |
| GES7 | Providing export-related funds or grant | 0.942 |
| GES8 | Providing export tax incentives | 0.933 |
| Scale: 1- Not useful at all to 5- Very useful | ||
| Strategic Capability (SC) | ||
| Learning Capability (LC) | ||
| LC1 | Learn changes in the institutional context of export markets | 0.904 |
| LC2 | Learn changes in customers’ preferences for the export market | 0.832 |
| LC3 | Learn changes in competitors’ strategies in the export market | 0.869 |
| Marketing Capability (MC) | ||
| MC1 | Develop effective export promotion programs | 0.889 |
| MC2 | Develop export marketing communication programs | 0.909 |
| MC3 | Ability to adapt marketing strategy to export markets | 0.842 |
| MC4 | Utilizing marketing communication programs | 0.811 |
| Pricing Capability (PC) | ||
| PC1 | Adjust the prices in export markets | 0.771 |
| PC2 | Respond quickly to export competitors’ pricing actions | 0.820 |
| PC3 | Respond quickly to customers’ demands in terms of price | 0.867 |
| Product Development Capability (PD) | ||
| PD1 | Adjust products to fit export markets' demands and tastes | 0.940 |
| PD2 | Develop new products/services for export markets | 0.894 |
| PD3 | Manage new product development for export markets | 0.881 |
| Scale: 1- Strongly disagree to 5- Strongly agree | ||
| Competitiveness (COM) | ||
| COM1 | International market share | 0.956 |
| COM2 | The growth rate of foreign sales | 0.943 |
| COM3 | Return on foreign investment | 0.830 |
| COM4 | Export profitability | 0.916 |
| COM5 | Foreign market operability | 0.936 |
| COM6 | The firm's cost competitiveness | 0.866 |
| COM7 | The firm's price competitiveness | 0.752 |
| Scale: 1 – Not satisfied at all to 5 – Very satisfied | ||
| Constructs and measurements | Loadings | |
|---|---|---|
| GIS1 | Providing information about export market opportunities | 0.882 |
| GIS2 | Providing specific information about doing business with a particular company | 0.901 |
| GIS3 | Providing general information about doing business in a specific country | 0.864 |
| GIS4 | Assistance in International market research | 0.951 |
| GIS5 | Training and assistance on export documentation | 0.816 |
| GIS6 | Foreign language support | 0.812 |
| GIS7 | Training programs specializing in exporting | 0.939 |
| GIS8 | Individual export counseling and staff assistance | 0.772 |
| GES1 | Supporting by trade offices abroad | 0.882 |
| GES2 | Organizing trade fairs | 0.902 |
| GES3 | Assistance in participating in trade fairs | 0.966 |
| GES4 | Organizing trade missions | 0.802 |
| GES5 | Setting programs that identify foreign agents and distributors | 0.822 |
| GES6 | Providing export credit insurance | 0.900 |
| GES7 | Providing export-related funds or grant | 0.942 |
| GES8 | Providing export tax incentives | 0.933 |
| LC1 | Learn changes in the institutional context of export markets | 0.904 |
| LC2 | Learn changes in customers’ preferences for the export market | 0.832 |
| LC3 | Learn changes in competitors’ strategies in the export market | 0.869 |
| MC1 | Develop effective export promotion programs | 0.889 |
| MC2 | Develop export marketing communication programs | 0.909 |
| MC3 | Ability to adapt marketing strategy to export markets | 0.842 |
| MC4 | Utilizing marketing communication programs | 0.811 |
| PC1 | Adjust the prices in export markets | 0.771 |
| PC2 | Respond quickly to export competitors’ pricing actions | 0.820 |
| PC3 | Respond quickly to customers’ demands in terms of price | 0.867 |
| PD1 | Adjust products to fit export markets' demands and tastes | 0.940 |
| PD2 | Develop new products/services for export markets | 0.894 |
| PD3 | Manage new product development for export markets | 0.881 |
| COM1 | International market share | 0.956 |
| COM2 | The growth rate of foreign sales | 0.943 |
| COM3 | Return on foreign investment | 0.830 |
| COM4 | Export profitability | 0.916 |
| COM5 | Foreign market operability | 0.936 |
| COM6 | The firm's cost competitiveness | 0.866 |
| COM7 | The firm's price competitiveness | 0.752 |
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