Table 1

Measurement model assessment

ConstructItemOuter loadingsAverage variance extractedComposite reliability
Group 1aGroup 2aGroup 1aGroup 2aGroup 1aGroup 2a
Pre-reshoring perceived product qualityPre1 – The quality of [Brand X] products is high0.7950.7340.7420.6550.8960.850
Pre2 – [Brand X] products are well made0.8670.819
Pre3 – [Brand X] products have far better quality than other brands' products0.9180.868
Post-reshoring perceived product qualityPost1 – The quality of [Brand X] products is high0.8080.8030.7170.7400.8840.895
Post2 – [Brand X] products are well made0.8460.890
Post3 – [Brand X] products have far better quality than other brands' products0.8850.884
Cognitive ethnocentrismCog1 – Products from Italy are examples of the best workmanship0.6500.6400.6990.6700.8720.857
Cog2 – East or West, the products from Italy are the best0.8900.880
Cog3 – Italy has the hardest working people in the manufacturing industry0.9390.909
Affective ethnocentrismAff1 – I love products from Italy0.8700.8280.6610.6390.8860.876
Aff2 – I am proud of the products from Italy0.8060.830
Aff3 – I admire products from Italy0.7740.728
Aff4 – I feel attached to products from Italy0.7990.807
Purchase intentionsInt1 – I am likely to purchase [Brand X] products0.9640.9580.9280.9040.9630.950
Int2 – I intend to purchase [Brand X] products in the future0.9630.944

Note(s): aGroup 1 includes respondents without knowledge about past offshoring, while Group 2 includes respondents with knowledge about past offshoring

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