From frustration to education
| Findings . | Illustrative extract from data . | In relation to previous literature . |
|---|---|---|
| Frustration to education Pharmacists perceived a sense of frustration when dedicating time in their daily work to explain to customers how to use mobile apps | P11 “In the beginning, it was very hard. All these clients complaining about the wrong location of the pharmacy on their phones. I spent ages explaining that the location systems in some phones were not as precise as they are now” | Education for patients is as important as the education or pharmacists. Often advantages of new technologies are taken for granted by new technologies producer. (Toklu and Hussain, 2013; Roberts et al., 2014; Mossialos et al., 2015; Niznik et al., 2018) |
| P22 “By nature, I'm more than happy to help others. This is why I chose this career. I never thought I would guide my patients through tools like these. Elderly people very often get lost. They order a product here, go to the other colleague [i.e. to another pharmacy] thinking that was the place where they ordered and so on. I learnt how to teach them that technology can make your life easier only if you don't think a tech product can do things for you. I know everything is fast today, but people are people. They need time. We also need education and I'm proud of being a member of my city pharmacy association. They help us stay up-to-date, and not to lose our knowledge” | ||
| P40 “These mobile apps are tricky. They give the illusion everything is easy and at your fingerprints. Our patients ask us to help them with managing their drugs, their life sometimes. I Must confess I'm spending a lot of time explaining to my patients how to use mobile apps. Most of them are imprecise, some others freeze. Yes, I must confess, you need time to guide your patients. When you do a good job in setting their expectations and explaining why a mobile app can help them, well your return in terms of satisfaction and money is good. You need to be patient; take your time, give them time. If you take a mobile app for granted just because it's free or looks easy, well the risk is that the device becomes a boomerang. On the contrary, nothing can be taken for granted, nothing is as easy as it appears. It has to become part of our profession to help patients use these new tools properly, to avoid possible accidents” |
| Findings . | Illustrative extract from data . | In relation to previous literature . |
|---|---|---|
| Frustration to education Pharmacists perceived a sense of frustration when dedicating time in their daily work to explain to customers how to use mobile apps | P11 “In the beginning, it was very hard. All these clients complaining about the wrong location of the pharmacy on their phones. I spent ages explaining that the location systems in some phones were not as precise as they are now” | Education for patients is as important as the education or pharmacists. Often advantages of new technologies are taken for granted by new technologies producer. (Toklu and Hussain, 2013; Roberts et al., 2014; Mossialos et al., 2015; Niznik et al., 2018) |
| P22 “By nature, I'm more than happy to help others. This is why I chose this career. I never thought I would guide my patients through tools like these. Elderly people very often get lost. They order a product here, go to the other colleague [i.e. to another pharmacy] thinking that was the place where they ordered and so on. I learnt how to teach them that technology can make your life easier only if you don't think a tech product can do things for you. I know everything is fast today, but people are people. They need time. We also need education and I'm proud of being a member of my city pharmacy association. They help us stay up-to-date, and not to lose our knowledge” | ||
| P40 “These mobile apps are tricky. They give the illusion everything is easy and at your fingerprints. Our patients ask us to help them with managing their drugs, their life sometimes. I Must confess I'm spending a lot of time explaining to my patients how to use mobile apps. Most of them are imprecise, some others freeze. Yes, I must confess, you need time to guide your patients. When you do a good job in setting their expectations and explaining why a mobile app can help them, well your return in terms of satisfaction and money is good. You need to be patient; take your time, give them time. If you take a mobile app for granted just because it's free or looks easy, well the risk is that the device becomes a boomerang. On the contrary, nothing can be taken for granted, nothing is as easy as it appears. It has to become part of our profession to help patients use these new tools properly, to avoid possible accidents” |
Source(s): Own elaboration