Fashion re-commerce business models
| Business model | B2B2C | B2C | C2C | |||
|---|---|---|---|---|---|---|
| Consignment | Retailer-led | 3rd party platforms | P2P apps | S-commerce | Consignment | |
| Description | Brands/secondhand retailers partnering with re-commerce platforms | Brands/secondhand retailers directly source and sell | Third-party platforms directly source and sell | Establish a direct connection between the buyer and seller | Establish a direct connection between the buyer and seller | The re-commerce platform manages sales on behalf of the seller |
| Seller | Third-party platform | Retailer | Third-party platform | Individual sellers | Individual sellers | Third-party platform |
| Revenue model | Commission on sales, service fees, or profit sharing | Direct sales | Direct sales of own stock | Direct sales | Direct sales | Commission on sales, listing fee |
| Logistics responsibility | Depending on the agreement, logistics are mostly handled by the platform company | Retailers sort, photograph, upload product details, and handle shipping | Platform company sorts, photographs, uploads product details, and handles shipping | Individual sellers sort, photograph, upload product details, and handle shipping | Individual sellers sort, photograph, upload product details, and handle shipping | Individual sellers sort, photograph, upload product details, and handle shipping |
| Examples | ThredUp, Trove | Patagonia Worn Wear | RealReal, ThredUp | OfferUp, Depop | Facebook marketplace, WhatsApp | Vinted, Poshmark |
| Business model | B2B2C | B2C | C2C | |||
|---|---|---|---|---|---|---|
| Consignment | Retailer-led | 3rd party platforms | P2P apps | S-commerce | Consignment | |
| Description | Brands/secondhand retailers partnering with re-commerce platforms | Brands/secondhand retailers directly source and sell | Third-party platforms directly source and sell | Establish a direct connection between the buyer and seller | Establish a direct connection between the buyer and seller | The re-commerce platform manages sales on behalf of the seller |
| Seller | Third-party platform | Retailer | Third-party platform | Individual sellers | Individual sellers | Third-party platform |
| Revenue model | Commission on sales, service fees, or profit sharing | Direct sales | Direct sales of own stock | Direct sales | Direct sales | Commission on sales, listing fee |
| Logistics responsibility | Depending on the agreement, logistics are mostly handled by the platform company | Retailers sort, photograph, upload product details, and handle shipping | Platform company sorts, photographs, uploads product details, and handles shipping | Individual sellers sort, photograph, upload product details, and handle shipping | Individual sellers sort, photograph, upload product details, and handle shipping | Individual sellers sort, photograph, upload product details, and handle shipping |
| Examples | ThredUp, Trove | Patagonia Worn Wear | RealReal, ThredUp | OfferUp, Depop | Facebook marketplace, WhatsApp | Vinted, Poshmark |
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