Overview of journal articles
| No | Author(s) and year | Country | Purpose | Methodology | Findings | Limitations/research gaps |
|---|---|---|---|---|---|---|
| 1 | Bae et al., (2022) | South Korea | To explore technological trends in C2C online resale | Case studies (C2C platforms), surveys, and interviews with consumers | User experience (UX) and user interface (UI) based strategies positively enhance consumer experience | Limited to C2C platforms and user experience |
| 2 | Calvo-Porral et al. (2024a) | Spain | Examine factors that prevent consumers from purchasing used products online | Consumer survey based on a web questionnaire | Contamination, lack of trust, low perceived product reliability, and quality prevent consumers from shopping for used products online | Limited to consumer purchasing behaviour, exploring barriers to purchasing online |
| 3 | Calvo-Porral et al. (2024b) | Spain | Examine consumer purchasing behaviour via online stores | Consumer survey based on a web questionnaire | The key drivers are environmental motivation and trust. Price plays only a moderating role | Limited to consumer purchasing behaviour for secondhand products in general |
| 4 | Fernando et al. (2018) | India | Examine the differences in the value sought by online new goods and secondhand shoppers | Hypothesis testing based on a consumer survey | Secondhand shoppers perceive higher levels of uncertainty, lower acquisition values, and are less frugal than new goods shoppers | Limited to consumer purchasing behaviour for secondhand products in general |
| 5 | Godinho Filho et al. (2024) | Brazil | Adoption of the Instant Messaging Platform for buying and selling second-hand products | Online survey questionnaire | Effort expectancy, hedonic motivations, initial trust, habit, and perceived risk have the power to influence consumer behaviour in WhatsApp IMP | Limited to consumer purchasing behaviour and a single platform, WhatsApp |
| 6 | Gu et al., (2023) | China | Dynamic pricing behaviours of sellers and their subsequent impact on consumer choice | Data collected through a C2C online platform and model analysis | Seller pricing is influenced by the duration since release, consumer engagement with product features, emotive descriptions, and feedback from market information | Limited to pricing in one of the C2C platforms, the results may vary for other platforms |
| 7 | Herziger and Shmuely (2024) | Israel | Whether and why a reseller's identity may (de)motivate consumers to engage in secondhand consumption | Consumer survey questionnaire | Consumers prefer secondhand garments sold by the manufacturing brand, as compared to a peer consumer | Limited to consumer purchasing behaviour |
| 8 | Hinojo et al. (2022) | Spain | Why do consumers choose to engage in online second-hand markets | Consumer survey questionnaire | The use of online platforms is more likely when being male, young, with children, a frequent internet user, with employment and living in a household with some price-consciousness and environmental awareness | Limited to consumer purchasing behaviour |
| 9 | Jain et al., (2022) | India | Identify and analyse the antecedents to the Blockchain-Enabled re-commerce | Consumer survey questionnaire | Blockchain technology promotes behavioural intention towards online second-hand fashion clothing shopping | Limited to consumer purchasing behaviour |
| 10 | Kaur and Manna (2024) | India | Examines perceived value and its effects on satisfaction and behavioural intentions | Consumer survey questionnaire | Differential consumer-to-consumer behaviour intentions exist while selling or purchasing secondhand goods vs. new products | Limited to consumer purchasing behaviour |
| 11 | Kim et al. (2021) | USA | Behavioural effects of providing the product history of secondhand clothes | Consumer survey questionnaire | Providing product history enhances consumers' trust toward the service and the perceived hedonic, social, and economic benefits of the service | Limited to a consumer study |
| 12 | Kim et al. (2023) | South Korea and the USA | Investigate cultural differences between South Koreans and Americans by examining the perception of contamination and purchase intentions for secondhand apparel | Consumer survey questionnaire | Consumers' purchase intentions increased, and perceived contamination decreased when the transaction type was B2C, the item had been owned for a shorter period, and the item was sold by an attractive seller | Limited to consumer purchasing behaviour |
| 13 | Liu et al. (2023) | China | To examine the Chinese online resale market. | A systematic review | Drivers and barriers shaping Chinese consumers' participation in online fashion resale, obstacles faced by Chinese resale platforms and challenges confronting the Chinese fashion resale market. | Limited to consumer purchasing behaviour in the Chinese market. |
| 14 | Mazanec and Harantová (2024) | Slovak Republic | Online shopping behaviour of Gen Z | Consumer survey questionnaire | Price is the biggest advantage of shopping for secondhand clothes; the environmental aspect plays a significant role | Limited to consumer purchasing behaviour |
| 15 | Murtas and Pedeliento (2024) | Italy | Consumer experiences, perceptions, and decision-making when purchasing second-hand luxury | Interviews with consumers | Consumers experience the endless availability of luxury items and the opportunity to compare different listings. Still, concerns over brand dilution, counterfeiting, and the absence of a luxury experience pose significant challenges | Limited to consumer purchasing behaviour toward purchasing luxury items |
| 16 | Pandey et al. (2024) | India | Explore strategies luxury re-commerce e-tailers can utilise to address customer uncertainty issues | Consumer survey questionnaire | Perceived product certainty, followed by website quality, positively impacts the purchase intention of online second-hand luxury buyers | Limited to consumer purchasing behaviour in luxury re-commerce |
| 17 | Park (2024) | Korea | Scarcity on purchase intention in a collaborative fashion consumption situation using a C2C platform | Consumer survey questionnaire and mixed factorial design | Consumers with high price sensitivity show greater purchase intention under low scarcity, whereas consumers with low price sensitivity show greater purchase intention under high scarcity | Limited to consumer purchasing behaviour |
| 18 | Park (2023) | Korea | Identify the psychological mechanisms underlying the consumption of scarce fashion products on C2C secondhand online platforms | Consumer survey questionnaire and mixed factorial design | Consumers with low environmental consciousness mediated ease of justification when exposed to scarce information, thereby increasing their impulse purchase intentions, while consumers with high environmental consciousness did not | Limited to consumer purchasing behaviour |
| 19 | Parker and Weber (2013) | Chicago | Investigate the restructuring of second-hand markets in Chicago | A single case study in Chicago and a secondhand retailer survey for data collection | Sourcing challenges vary among retailers, and costs have increased due to the increased number of sellers. The presence of eBay has restructured supply, demand, and spatialized practices of buyers and sellers. | Future research can investigate key supply and demand-side factors driving the intermingling of primary and secondary markets, and the spatial outcomes of such processes |
| 20 | Sihvonen and Turunen (2016) | Finland | How consumers determine the perceived value of fashion brands in online flea markets | Analysis of messages and discussions on online flea markets in Finland | In the context of flea markets, the perceived value is negotiated and evaluated through six antecedents: perceived quality, price, design, origin, authenticity and brand availability | Limited to consumer purchasing behaviour in flea markets |
| 21 | Sharma et al. (2024) | Fiji | Explore customers' second-hand clothing purchases and their engagement on the Facebook marketplace | Consumer survey questionnaire | Economic, convenience, ideological, and environmental concerns impact customers' purchase intentions | Limited to consumer engagement in Facebook marketplaces |
| 22 | Shen et al. (2020) | China | Value of blockchain for disclosing secondhand product quality in a supply chain | Quantitative study based on testing propositions | Insights into the optimal pricing and quality strategies, the value of blockchain use, and the impacts of horizontal integration for secondhand and new products | Limited to one secondhand trading platform and one supplier |
| 23 | Tangri and Yu (2023) | USA | The linkage between the motivators and barriers toward re-commerce in luxury fashion | A survey of USA secondhand luxury fashion shoppers | Economic reasons, originality and self-extension were found to be statistically significant motivators of attitudes toward re-commerce, while status consumption, nostalgia and ecological motivators were not | Limited to consumer purchasing behaviour toward luxury secondhand fashion |
| 24 | Turunen and Gossen (2024) | Finland | Examine the business and marketing strategies, distribution channels, and communications of secondhand companies | Observations of physical secondhand stores and online platforms | Companies use different operating models in digital and physical space, and a variety of marketing practices to attract consumers, such as pricing, discounts, and seller credits, which may lead to higher consumption | Observations were limited to a single geographical area |
| 25 | Yang et al. (2017) | Investigate the sustainable retailing in the fashion industry | Systematic literature review | Most prominent areas in sustainable retailing are disposable fashion, fast fashion, slow fashion, green branding and eco-labelling, retailing of secondhand fashion, reverse logistics in fashion retailing, and emerging retailing opportunities in e-commerce | Limited to the Scopus database, highlighting the importance of grey literature in future research | |
| 26 | Yeap et al. (2022) | Malayasia | Motivations affecting one's attitude and intention towards purchasing second-hand clothing on C2C platforms | Consumer survey questionnaire | Sustainability motivations, economic motivations, and situational frugality positively affect attitude. Performance risk and social risk negatively moderate the relationship between attitude and intention to purchase | Limited to consumer purchasing behaviour on C2C platforms |
| No | Author(s) and year | Country | Purpose | Methodology | Findings | Limitations/research gaps |
|---|---|---|---|---|---|---|
| 1 | South Korea | To explore technological trends in C2C online resale | Case studies (C2C platforms), surveys, and interviews with consumers | User experience (UX) and user interface (UI) based strategies positively enhance consumer experience | Limited to C2C platforms and user experience | |
| 2 | Spain | Examine factors that prevent consumers from purchasing used products online | Consumer survey based on a web questionnaire | Contamination, lack of trust, low perceived product reliability, and quality prevent consumers from shopping for used products online | Limited to consumer purchasing behaviour, exploring barriers to purchasing online | |
| 3 | Spain | Examine consumer purchasing behaviour via online stores | Consumer survey based on a web questionnaire | The key drivers are environmental motivation and trust. Price plays only a moderating role | Limited to consumer purchasing behaviour for secondhand products in general | |
| 4 | India | Examine the differences in the value sought by online new goods and secondhand shoppers | Hypothesis testing based on a consumer survey | Secondhand shoppers perceive higher levels of uncertainty, lower acquisition values, and are less frugal than new goods shoppers | Limited to consumer purchasing behaviour for secondhand products in general | |
| 5 | Brazil | Adoption of the Instant Messaging Platform for buying and selling second-hand products | Online survey questionnaire | Effort expectancy, hedonic motivations, initial trust, habit, and perceived risk have the power to influence consumer behaviour in WhatsApp IMP | Limited to consumer purchasing behaviour and a single platform, WhatsApp | |
| 6 | China | Dynamic pricing behaviours of sellers and their subsequent impact on consumer choice | Data collected through a C2C online platform and model analysis | Seller pricing is influenced by the duration since release, consumer engagement with product features, emotive descriptions, and feedback from market information | Limited to pricing in one of the C2C platforms, the results may vary for other platforms | |
| 7 | Israel | Whether and why a reseller's identity may (de)motivate consumers to engage in secondhand consumption | Consumer survey questionnaire | Consumers prefer secondhand garments sold by the manufacturing brand, as compared to a peer consumer | Limited to consumer purchasing behaviour | |
| 8 | Spain | Why do consumers choose to engage in online second-hand markets | Consumer survey questionnaire | The use of online platforms is more likely when being male, young, with children, a frequent internet user, with employment and living in a household with some price-consciousness and environmental awareness | Limited to consumer purchasing behaviour | |
| 9 | India | Identify and analyse the antecedents to the Blockchain-Enabled re-commerce | Consumer survey questionnaire | Blockchain technology promotes behavioural intention towards online second-hand fashion clothing shopping | Limited to consumer purchasing behaviour | |
| 10 | India | Examines perceived value and its effects on satisfaction and behavioural intentions | Consumer survey questionnaire | Differential consumer-to-consumer behaviour intentions exist while selling or purchasing secondhand goods vs. new products | Limited to consumer purchasing behaviour | |
| 11 | USA | Behavioural effects of providing the product history of secondhand clothes | Consumer survey questionnaire | Providing product history enhances consumers' trust toward the service and the perceived hedonic, social, and economic benefits of the service | Limited to a consumer study | |
| 12 | South Korea and the USA | Investigate cultural differences between South Koreans and Americans by examining the perception of contamination and purchase intentions for secondhand apparel | Consumer survey questionnaire | Consumers' purchase intentions increased, and perceived contamination decreased when the transaction type was B2C, the item had been owned for a shorter period, and the item was sold by an attractive seller | Limited to consumer purchasing behaviour | |
| 13 | China | To examine the Chinese online resale market. | A systematic review | Drivers and barriers shaping Chinese consumers' participation in online fashion resale, obstacles faced by Chinese resale platforms and challenges confronting the Chinese fashion resale market. | Limited to consumer purchasing behaviour in the Chinese market. | |
| 14 | Slovak Republic | Online shopping behaviour of Gen Z | Consumer survey questionnaire | Price is the biggest advantage of shopping for secondhand clothes; the environmental aspect plays a significant role | Limited to consumer purchasing behaviour | |
| 15 | Italy | Consumer experiences, perceptions, and decision-making when purchasing second-hand luxury | Interviews with consumers | Consumers experience the endless availability of luxury items and the opportunity to compare different listings. Still, concerns over brand dilution, counterfeiting, and the absence of a luxury experience pose significant challenges | Limited to consumer purchasing behaviour toward purchasing luxury items | |
| 16 | India | Explore strategies luxury re-commerce e-tailers can utilise to address customer uncertainty issues | Consumer survey questionnaire | Perceived product certainty, followed by website quality, positively impacts the purchase intention of online second-hand luxury buyers | Limited to consumer purchasing behaviour in luxury re-commerce | |
| 17 | Korea | Scarcity on purchase intention in a collaborative fashion consumption situation using a C2C platform | Consumer survey questionnaire and mixed factorial design | Consumers with high price sensitivity show greater purchase intention under low scarcity, whereas consumers with low price sensitivity show greater purchase intention under high scarcity | Limited to consumer purchasing behaviour | |
| 18 | Korea | Identify the psychological mechanisms underlying the consumption of scarce fashion products on C2C secondhand online platforms | Consumer survey questionnaire and mixed factorial design | Consumers with low environmental consciousness mediated ease of justification when exposed to scarce information, thereby increasing their impulse purchase intentions, while consumers with high environmental consciousness did not | Limited to consumer purchasing behaviour | |
| 19 | Chicago | Investigate the restructuring of second-hand markets in Chicago | A single case study in Chicago and a secondhand retailer survey for data collection | Sourcing challenges vary among retailers, and costs have increased due to the increased number of sellers. The presence of eBay has restructured supply, demand, and spatialized practices of buyers and sellers. | Future research can investigate key supply and demand-side factors driving the intermingling of primary and secondary markets, and the spatial outcomes of such processes | |
| 20 | Finland | How consumers determine the perceived value of fashion brands in online flea markets | Analysis of messages and discussions on online flea markets in Finland | In the context of flea markets, the perceived value is negotiated and evaluated through six antecedents: perceived quality, price, design, origin, authenticity and brand availability | Limited to consumer purchasing behaviour in flea markets | |
| 21 | Fiji | Explore customers' second-hand clothing purchases and their engagement on the Facebook marketplace | Consumer survey questionnaire | Economic, convenience, ideological, and environmental concerns impact customers' purchase intentions | Limited to consumer engagement in Facebook marketplaces | |
| 22 | China | Value of blockchain for disclosing secondhand product quality in a supply chain | Quantitative study based on testing propositions | Insights into the optimal pricing and quality strategies, the value of blockchain use, and the impacts of horizontal integration for secondhand and new products | Limited to one secondhand trading platform and one supplier | |
| 23 | USA | The linkage between the motivators and barriers toward re-commerce in luxury fashion | A survey of USA secondhand luxury fashion shoppers | Economic reasons, originality and self-extension were found to be statistically significant motivators of attitudes toward re-commerce, while status consumption, nostalgia and ecological motivators were not | Limited to consumer purchasing behaviour toward luxury secondhand fashion | |
| 24 | Finland | Examine the business and marketing strategies, distribution channels, and communications of secondhand companies | Observations of physical secondhand stores and online platforms | Companies use different operating models in digital and physical space, and a variety of marketing practices to attract consumers, such as pricing, discounts, and seller credits, which may lead to higher consumption | Observations were limited to a single geographical area | |
| 25 | Investigate the sustainable retailing in the fashion industry | Systematic literature review | Most prominent areas in sustainable retailing are disposable fashion, fast fashion, slow fashion, green branding and eco-labelling, retailing of secondhand fashion, reverse logistics in fashion retailing, and emerging retailing opportunities in e-commerce | Limited to the Scopus database, highlighting the importance of grey literature in future research | ||
| 26 | Malayasia | Motivations affecting one's attitude and intention towards purchasing second-hand clothing on C2C platforms | Consumer survey questionnaire | Sustainability motivations, economic motivations, and situational frugality positively affect attitude. Performance risk and social risk negatively moderate the relationship between attitude and intention to purchase | Limited to consumer purchasing behaviour on C2C platforms |
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