Table 2 T -Test results for Study 1...

Table 2

T-Test results for Study 1

Condition	N	Mean	SD	Mean difference	t-value	df	p-value
1
Callout	51	$32.63	13.829	−$0.82	−0.380	50	0.353
No response	51	$33.45	13.735	−$0.82	−0.380	50	0.353
2
Callout	47	$33.15	11.639	$5.32	2.387	46	0.011
Apology	47	$27.83	14.127	$5.32	2.387	46	0.011

Condition	N	Mean	SD	Mean difference	t-value	df	p-value
1
Callout	51	$32.63	13.829	−$0.82	−0.380	50	0.353
No response	51	$33.45	13.735	−$0.82	−0.380	50	0.353
2
Callout	47	$33.15	11.639	$5.32	2.387	46	0.011
Apology	47	$27.83	14.127	$5.32	2.387	46	0.011

Note(s):

Participants allocated between $0 and $50 for each firm response strategy in Conditions 1 or 2. A paired t-test was conducted to compare the mean differences between firm response strategies. The first condition compares the callout to no response. The second condition compares the callout to apology

Source(s): Authors’ own work

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