Table 1 Main educational content... | Emerald Publishing

Table 1

Main educational content marketing themes with examples

	Health themes	Social issues	Contents about hobbies/work	Knowledge about the world
Olenski (2015)			Pension guide – Retirement Prosperity Group
Mansuri (2018)	#YouNeverRideAlone - Exide Life Insurance	#ReleaseThePressure – Mirinda
Knihová (2019)			“Today at Apple” –Apple; Conferences and webinars about data mining, statistics and text mining – ACREA	Conferences about holiday destinations and creative labs – Černý most mall; “Giants of the Oceans”– Nový Smíchov mall in collaboration with National Geographic “My Body” – Metropole Zličín mall
Knihová (2020a)	Preventive measures of Covid-19 – Ikea, McDonald’s, Audi, Volkswagen, Coca-Cola, Mercedes	“For once, don’t do it” – Nike “Diversity, equality and inclusion” – Russ Klein, CEO of American Marketing Association “Strategy of diversity and inclusion” – Harley Davidson #BlackLivesMatter – Apple, Amazon, Microsoft

	Health themes	Social issues	Contents about hobbies/work	Knowledge about the world
Olenski (2015)			Pension guide – Retirement Prosperity Group
Mansuri (2018)	#YouNeverRideAlone - Exide Life Insurance	#ReleaseThePressure – Mirinda
Knihová (2019)			“Today at Apple” –Apple;Conferences and webinars about data mining, statistics and text mining – ACREA	Conferences about holiday destinations and creative labs – Černý most mall;“Giants of the Oceans”– Nový Smíchov mall in collaboration with National Geographic“My Body” – Metropole Zličín mall
Knihová (2020a)	Preventive measures of Covid-19 – Ikea, McDonald’s, Audi, Volkswagen, Coca-Cola, Mercedes	“For once, don’t do it” – Nike“Diversity, equality and inclusion” – Russ Klein, CEO of American Marketing Association“Strategy of diversity and inclusion” – Harley Davidson#BlackLivesMatter – Apple, Amazon, Microsoft

Source(s): Authors’ own work