Interview guide for in-depth interviews
| No. | Question |
|---|---|
| 1 | – What beauty professional services have you undergone or hope to undergo in the future? – Have you ever watched the information on beauty professional services from social media influencers (SMIs)? Which beauty brands has this SMI collaborated with? |
| 2 | – The term “Authentic” is an adjective. It can be conceptualized as “true to passion, dedicated, inner-directed, independent, uncompromising, unbending, adamant”. What do you think about the authenticity of the SMI you mentioned? – How does SMI collaborate with beauty brands so that you perceive SMI as authentic? |
| 3 | What do you think about the authenticity of SMI when SMIs own the brands? |
| 4 | – Do you believe that possessions enhance one’s happiness? Why? – How do you enjoy spending money and frequently buy impulsively? – From personal experience, what do you think about the authenticity of SMI? |
| 5 | From personal experience, what signals make this SMI authentic? Why? |
| No. | Question |
|---|---|
| 1 | – What beauty professional services have you undergone or hope to undergo in the future? |
| 2 | – The term “Authentic” is an adjective. It can be conceptualized as “true to passion, dedicated, inner-directed, independent, uncompromising, unbending, adamant”. What do you think about the authenticity of the SMI you mentioned? |
| 3 | What do you think about the authenticity of SMI when SMIs own the brands? |
| 4 | – Do you believe that possessions enhance one’s happiness? Why? |
| 5 | From personal experience, what signals make this SMI authentic? Why? |
Note(s): Informants signed the informed consent. Researchers repeat that their identity is anonymous and confidential
Source(s): Authors’ own work
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