Exploratory factor analysis
| Constructs and measurement items | Codes | Mean | Std. Deviation | Loadings* | CR |
|---|---|---|---|---|---|
| Social Media Influence | SM | 0.789 | |||
| I often use social media to discover new street food trends | SM1 | 4.30 | 0.974 | 0.967 | |
| I often follow food bloggers to stay updated on new street food trends | SM2 | 3.77 | 1.086 | 0.614 | |
| Viral food/drink videos on social media particularly catch my attention | SM3 | 3.86 | 1.036 | 0.624 | |
| Sensory Appeal | SA | 0.859 | |||
| I find street food visually appealing | SA1 | 3.91 | 0.967 | 0.729 | |
| The smell and taste of street food are very attractive | SA2 | 3.87 | 0.862 | 0.637 | |
| The novel way street food/drinks are prepared makes me feel interested | SA3 | 3.86 | 0.887 | 0.886 | |
| The unique flavour combinations in street food make me want to try them | SA4 | 3.90 | 0.895 | 0.843 | |
| Peer Influence | PI | 0.882 | |||
| I often look for and try street food/drinks recommended by my friends | PI1 | 3.99 | 1.017 | 0.641 | |
| If my friends like a certain food/drink, I also want to try it | PI2 | 3.90 | 1.004 | 0.694 | |
| I feel more confident trying street food/drinks if my friends have already tried them | PI3 | 4.04 | 0.975 | 0.767 | |
| I want to experience street food/drinks that my friends post about on social media | PI4 | 3.66 | 1.033 | 0.657 | |
| I trust my friends' recommendations about street food more than advertising clips | PI5 | 4.04 | 1.019 | 0.692 | |
| Street food/drinks that my friends post about multiple times make me curious | PI6 | 3.88 | 1.044 | 0.675 | |
| I am motivated to try new street food trends if my friends highly praise them | PI7 | 4.10 | 0.941 | 0.892 | |
| Perceived Novelty | PN | 0.861 | |||
| Rising trend of Street food/drinks often feature different flavours compared to the existing ones | PN1 | 3.57 | 1.009 | 0.861 | |
| I feel that the way street food/drinks are made and presented is very creative | PN2 | 3.82 | 0.912 | 0.717 | |
| I consider a street food trend novel if the food/drink is not something I see frequently in my daily diet. | PN3 | 3.81 | 0.981 | 0.704 | |
| Unique variations in the preparation of street food (for familiar dishes/drinks) can make me feel they are new | PN4 | 3.82 | 0.945 | 0.830 | |
| Perceived Saturation | PS | 0.815 | |||
| A food or drink appearing everywhere (every street, every alley) makes it no longer interesting to me | PS1 | 3.41 | 1.249 | 0.692 | |
| Social media pages repeatedly posting information about a street food or drink for a long time makes it less appealing | PS2 | 3.66 | 1.063 | 0.771 | |
| A street food trend will no longer excite or intrigue me when it becomes too popular | PS3 | 3.77 | 1.090 | 0.787 | |
| I don't want to continue trying a street food/drink when it is sold everywhere | PS4 | 3.56 | 1.113 | 0.643 | |
| Trend Engagement | TE | 0.893 | |||
| I often feel excited when discovering new street food/drinks through social media | TE1 | 3.64 | 1.098 | 0.672 | |
| I often recommend or tag friends in social media posts about trendy street food/drink | TE2 | 3.70 | 1.108 | 0.760 | |
| I often follow hashtags or subscribe for information about street food | TE3 | 3.02 | 1.375 | 0.847 | |
| I often look for and try street food/drinks as soon as they become popular on social media platforms | TE4 | 3.99 | 0.964 | 0.748 | |
| Among the people I know, I am usually the first to try new street food/drinks | TE5 | 3.44 | 1.182 | 0.633 | |
| I frequently return to or continue buying trendy street food/drinks | TE6 | 3.52 | 1.126 | 0.620 | |
| When planning outings with friends, I often suggest visiting places known for trendy street food/drinks I saw on social media | TE7 | 3.67 | 1.087 | 0.861 |
| Constructs and measurement items | Codes | Mean | Std. Deviation | Loadings* | CR |
|---|---|---|---|---|---|
| I often use social media to discover new street food trends | 4.30 | 0.974 | 0.967 | ||
| I often follow food bloggers to stay updated on new street food trends | 3.77 | 1.086 | 0.614 | ||
| Viral food/drink videos on social media particularly catch my attention | 3.86 | 1.036 | 0.624 | ||
| I find street food visually appealing | 3.91 | 0.967 | 0.729 | ||
| The smell and taste of street food are very attractive | 3.87 | 0.862 | 0.637 | ||
| The novel way street food/drinks are prepared makes me feel interested | 3.86 | 0.887 | 0.886 | ||
| The unique flavour combinations in street food make me want to try them | 3.90 | 0.895 | 0.843 | ||
| I often look for and try street food/drinks recommended by my friends | 3.99 | 1.017 | 0.641 | ||
| If my friends like a certain food/drink, I also want to try it | 3.90 | 1.004 | 0.694 | ||
| I feel more confident trying street food/drinks if my friends have already tried them | 4.04 | 0.975 | 0.767 | ||
| I want to experience street food/drinks that my friends post about on social media | 3.66 | 1.033 | 0.657 | ||
| I trust my friends' recommendations about street food more than advertising clips | 4.04 | 1.019 | 0.692 | ||
| Street food/drinks that my friends post about multiple times make me curious | 3.88 | 1.044 | 0.675 | ||
| I am motivated to try new street food trends if my friends highly praise them | 4.10 | 0.941 | 0.892 | ||
| Rising trend of Street food/drinks often feature different flavours compared to the existing ones | 3.57 | 1.009 | 0.861 | ||
| I feel that the way street food/drinks are made and presented is very creative | 3.82 | 0.912 | 0.717 | ||
| I consider a street food trend novel if the food/drink is not something I see frequently in my daily diet. | 3.81 | 0.981 | 0.704 | ||
| Unique variations in the preparation of street food (for familiar dishes/drinks) can make me feel they are new | 3.82 | 0.945 | 0.830 | ||
| A food or drink appearing everywhere (every street, every alley) makes it no longer interesting to me | 3.41 | 1.249 | 0.692 | ||
| Social media pages repeatedly posting information about a street food or drink for a long time makes it less appealing | 3.66 | 1.063 | 0.771 | ||
| A street food trend will no longer excite or intrigue me when it becomes too popular | 3.77 | 1.090 | 0.787 | ||
| I don't want to continue trying a street food/drink when it is sold everywhere | 3.56 | 1.113 | 0.643 | ||
| I often feel excited when discovering new street food/drinks through social media | 3.64 | 1.098 | 0.672 | ||
| I often recommend or tag friends in social media posts about trendy street food/drink | 3.70 | 1.108 | 0.760 | ||
| I often follow hashtags or subscribe for information about street food | 3.02 | 1.375 | 0.847 | ||
| I often look for and try street food/drinks as soon as they become popular on social media platforms | 3.99 | 0.964 | 0.748 | ||
| Among the people I know, I am usually the first to try new street food/drinks | 3.44 | 1.182 | 0.633 | ||
| I frequently return to or continue buying trendy street food/drinks | 3.52 | 1.126 | 0.620 | ||
| When planning outings with friends, I often suggest visiting places known for trendy street food/drinks I saw on social media | 3.67 | 1.087 | 0.861 |
Note(s): Factor loadings >0.5
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.