Direct impacts
| Hypothesis | Path | Estimate | S.E. | C.R. | Sig | Conclusion |
|---|---|---|---|---|---|---|
| H1a | Social Media Influence→Perceived Novelty | 0.381 | 0.081 | 4.695 | 0.000 | Accepted |
| H1b | Sensory Appeal→Perceived Novelty | 0.408 | 0.097 | 4.189 | 0.000 | Accepted |
| H1c | Peer Influence→Perceived Novelty | 0.2 | 0.079 | 2.535 | 0.011 | Accepted |
| H2a | Social Media Influence→Perceived Saturation | 0.06 | 0.132 | 0.459 | 0.646 | Rejected |
| H2b | Sensory Appeal→Perceived Saturation | −0.313 | 0.163 | −1.92 | 0.055 | Accepted |
| H2c | Peer Influence→Perceived Saturation | 0.357 | 0.141 | 2.527 | 0.011 | Accepted |
| H3 | Perceived Novelty→Trend Engagement | 0.893 | 0.14 | 7.147 | 0.000 | Accepted |
| H4 | Perceived Saturation→Trend Engagement | 0.018 | 0.062 | 0.299 | 0.765 | Rejected |
| Hypothesis | Path | Estimate | S.E. | C.R. | Sig | Conclusion |
|---|---|---|---|---|---|---|
| Social Media Influence→Perceived Novelty | 0.381 | 0.081 | 4.695 | 0.000 | Accepted | |
| Sensory Appeal→Perceived Novelty | 0.408 | 0.097 | 4.189 | 0.000 | Accepted | |
| Peer Influence→Perceived Novelty | 0.2 | 0.079 | 2.535 | 0.011 | Accepted | |
| Social Media Influence→Perceived Saturation | 0.06 | 0.132 | 0.459 | 0.646 | Rejected | |
| Sensory Appeal→Perceived Saturation | −0.313 | 0.163 | −1.92 | 0.055 | Accepted | |
| Peer Influence→Perceived Saturation | 0.357 | 0.141 | 2.527 | 0.011 | Accepted | |
| Perceived Novelty→Trend Engagement | 0.893 | 0.14 | 7.147 | 0.000 | Accepted | |
| Perceived Saturation→Trend Engagement | 0.018 | 0.062 | 0.299 | 0.765 | Rejected |
Note(s): Accepted when p-value <0.05
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