Table 5

Indirect impacts

PathTypeβ coefficientSig.Conclusion
Social Media Influence→Perceived Novelty→Trend EngagementMediation0.3820.001Accepted
Sensory Appeal→ Perceived Novelty→Trend EngagementMediation0.4090.001Accepted
Peer Influence→ Perceived Novelty→Trend EngagementMediation0.2010.026Accepted
Social Media Influence→ Perceived Saturation→Trend EngagementMediation0.0010.816Rejected
Sensory Appeal→ Perceived Saturation→Trend EngagementMediation−0.0060.658Rejected
Peer Influence→ Perceived Saturation→Trend EngagementMediation0.0070.675Rejected

Note(s): Accepted when p-value <0.05

Source(s): Data analysis
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