Key contributions to phenomenology and consumer research
| Author(s) | Focus | Contribution to phenomenology in consumer research |
|---|---|---|
| Husserl (1931) | Intentionality and consciousness | Established phenomenology as a rigorous philosophical approach, focusing on intentionality—how consciousness is directed toward phenomena—and laying the foundation for exploring subjective experiences |
| Merleau-Ponty (1962) | Embodiment of perception | Expanded phenomenology by emphasizing the role of the body in human experience, proposing that perception is shaped through embodied interactions with the world |
| Heidegger (1962) | Being and temporality | Developed phenomenology's existential dimensions, focusing on the interconnectedness of human experience, context, and temporality, which has significant implications for understanding consumer behavior in situ |
| Gabbott and Hogg (2016) | Consumer behavior research | Critiqued the limitations of quantitative methods, advocating for phenomenology as a means to capture the nuanced emotional and subjective dimensions of consumer experiences |
| Askegaard and Linnet (2011) | Contextualized consumer experiences in CCT frameworks | Highlighted phenomenology's potential to deepen understanding of cultural and social dimensions in consumer research, particularly through Consumer Culture Theory (CCT) |
| Inanc and Kozak (2021) | Application of phenomenology in marketing research | Demonstrated how phenomenology can reveal emotional and psychological dimensions of consumer behavior, emphasizing its value in marketing strategy and consumer engagement |
| Gallagher (2022) | Theoretical advancements in phenomenology | Reinforced the importance of phenomenological inquiry in understanding the interplay of perception, emotion, and meaning in complex consumer interactions |
| Van Manen (2023) | Methodological application of phenomenology | Provided detailed guidelines for phenomenological research, emphasizing the value of reflexivity and bracketing to ensure methodological rigor in consumer studies |
| Author(s) | Focus | Contribution to phenomenology in consumer research |
|---|---|---|
| Intentionality and consciousness | Established phenomenology as a rigorous philosophical approach, focusing on intentionality—how consciousness is directed toward phenomena—and laying the foundation for exploring subjective experiences | |
| Embodiment of perception | Expanded phenomenology by emphasizing the role of the body in human experience, proposing that perception is shaped through embodied interactions with the world | |
| Being and temporality | Developed phenomenology's existential dimensions, focusing on the interconnectedness of human experience, context, and temporality, which has significant implications for understanding consumer behavior | |
| Consumer behavior research | Critiqued the limitations of quantitative methods, advocating for phenomenology as a means to capture the nuanced emotional and subjective dimensions of consumer experiences | |
| Contextualized consumer experiences in CCT frameworks | Highlighted phenomenology's potential to deepen understanding of cultural and social dimensions in consumer research, particularly through Consumer Culture Theory (CCT) | |
| Application of phenomenology in marketing research | Demonstrated how phenomenology can reveal emotional and psychological dimensions of consumer behavior, emphasizing its value in marketing strategy and consumer engagement | |
| Theoretical advancements in phenomenology | Reinforced the importance of phenomenological inquiry in understanding the interplay of perception, emotion, and meaning in complex consumer interactions | |
| Methodological application of phenomenology | Provided detailed guidelines for phenomenological research, emphasizing the value of reflexivity and bracketing to ensure methodological rigor in consumer studies |
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