Performance of PBAs by product category in the Italian MGD 2020–2023
| Year | Market share vs conventional (%) | Average price ratio vs. conventional | Share of sales with price cuts (%) | Average per store assortment |
|---|---|---|---|---|
| PB Meat Alternatives | ||||
| 2020 | 15.23 | 1.61 | 28.03 | 6 |
| 2021 | 18.14 | 1.60 | 29.49 | 6 |
| 2022 | 19.19 | 1.55 | 28.34 | 6 |
| 2023 | 20.74 | 1.51 | 34.55 | 6 |
| PB Frozen Meat Alternatives | ||||
| 2020 | 17.21 | 1.66 | 19.34 | 5 |
| 2021 | 18.93 | 1.69 | 20.73 | 6 |
| 2022 | 17.19 | 1.59 | 21.79 | 6 |
| 2023 | 16.18 | 1.57 | 26.03 | 7 |
| PB Cured Meat Alternatives | ||||
| 2020 | 0.38 | 1.37 | 16.71 | 3 |
| 2021 | 0.50 | 1.40 | 19.75 | 3 |
| 2022 | 0.55 | 1.41 | 20.75 | 3 |
| 2023 | 0.59 | 1.33 | 21.51 | 4 |
| PB Würstel Alternatives | ||||
| 2020 | 0.95 | 3.22 | 17.05 | 1 |
| 2021 | 1.02 | 3.21 | 22.53 | 1 |
| 2022 | 0.92 | 3.13 | 20.85 | 1 |
| 2023 | 0.79 | 3.00 | 23.33 | 1 |
| PB Milk Alternatives | ||||
| 2020 | 17.65 | 2.10 | 21.46 | 41 |
| 2021 | 19.95 | 2.12 | 23.41 | 43 |
| 2022 | 18.97 | 1.92 | 21.55 | 45 |
| 2023 | 17.69 | 1.77 | 24.78 | 48 |
| Year | Market share vs conventional (%) | Average price ratio vs. conventional | Share of sales with price cuts (%) | Average per store assortment |
|---|---|---|---|---|
| 2020 | 15.23 | 1.61 | 28.03 | 6 |
| 2021 | 18.14 | 1.60 | 29.49 | 6 |
| 2022 | 19.19 | 1.55 | 28.34 | 6 |
| 2023 | 20.74 | 1.51 | 34.55 | 6 |
| 2020 | 17.21 | 1.66 | 19.34 | 5 |
| 2021 | 18.93 | 1.69 | 20.73 | 6 |
| 2022 | 17.19 | 1.59 | 21.79 | 6 |
| 2023 | 16.18 | 1.57 | 26.03 | 7 |
| 2020 | 0.38 | 1.37 | 16.71 | 3 |
| 2021 | 0.50 | 1.40 | 19.75 | 3 |
| 2022 | 0.55 | 1.41 | 20.75 | 3 |
| 2023 | 0.59 | 1.33 | 21.51 | 4 |
| 2020 | 0.95 | 3.22 | 17.05 | 1 |
| 2021 | 1.02 | 3.21 | 22.53 | 1 |
| 2022 | 0.92 | 3.13 | 20.85 | 1 |
| 2023 | 0.79 | 3.00 | 23.33 | 1 |
| 2020 | 17.65 | 2.10 | 21.46 | 41 |
| 2021 | 19.95 | 2.12 | 23.41 | 43 |
| 2022 | 18.97 | 1.92 | 21.55 | 45 |
| 2023 | 17.69 | 1.77 | 24.78 | 48 |