Two-way fixed effects analysis of marketing levers on PBAs market share in Italian provinces
| Estimate | |
|---|---|
| Price | −0.01 (0.02) |
| Assortment | 0.31*** (0.05) |
| Promotion | 0.01 (0.01) |
| Middle | 0.03 (0.03) |
| Rural | 0.04 (0.03) |
| Price:Middle | −0.01 (0.01) |
| Price:Rural | −0.01 (0.01) |
| Assort: Middle | −0.04* (0.02) |
| Assort: Rural | −0.10*** (0.02) |
| Promo: Middle | −0.01 (0.01) |
| Promo: Rural | −0.02 (0.01) |
| Panel obs | 22,266 |
| Time fixed effects | Y |
| Product category fixed effect | Y |
| Adj. R2 | 0.82 |
| Estimate | |
|---|---|
| Price | −0.01 (0.02) |
| Assortment | 0.31*** (0.05) |
| Promotion | 0.01 (0.01) |
| Middle | 0.03 (0.03) |
| Rural | 0.04 (0.03) |
| Price:Middle | −0.01 (0.01) |
| Price:Rural | −0.01 (0.01) |
| Assort: Middle | −0.04* (0.02) |
| Assort: Rural | −0.10*** (0.02) |
| Promo: Middle | −0.01 (0.01) |
| Promo: Rural | −0.02 (0.01) |
| Panel obs | 22,266 |
| Time fixed effects | Y |
| Product category fixed effect | Y |
| Adj. | 0.82 |
Note(s): Standard errors: clustered by product category. Significance levels: *p < 0.1, **p < 0.05, ***p < 0.01