Time fixed effects regression analysis of marketing levers on PBAs market share in Italian provinces by product category
| Meat | Frozen meat | Cured meat | Würstel | Milk | |
|---|---|---|---|---|---|
| Price | −0.081** (0.024) | −0.080* (0.030) | −0.000 (0.001) | −0.000 (0.001) | 0.074 (0.034) |
| Assortment | 0.281*** (0.013) | 1.159*** (0.048) | 0.167*** (0.021) | 0.270*** (0.024) | 0.248** (0.049) |
| Promotion | 0.014 (0.009) | 0.010 (0.006) | 0.001** (0.000) | −0.000 (0.000) | 0.587*** (0.069) |
| Middle | 0.154*** (0.023) | 0.245*** (0.023) | 0.004* (0.001) | −0.001 (0.002) | 0.315*** (0.038) |
| Rural | 0.166*** (0.020) | 0.081 (0.042) | 0.004** (0.001) | −0.004 (0.002) | 0.144*** (0.022) |
| Price:Middle | −0.044** (0.011) | −0.069*** (0.011) | −0.002 (0.001) | 0.000 (0.001) | −0.054** (0.013) |
| Price:Rural | −0.028** (0.005) | 0.053 (0.031) | −0.002** (0.000) | 0.001 (0.001) | −0.150*** (0.024) |
| Assort: Middle | −0.094** (0.017) | −0.352*** (0.058) | −0.059** (0.012) | −0.015 (0.008) | −0.139** (0.036) |
| Assort: Rural | −0.195*** (0.020) | −0.440*** (0.037) | −0.052* (0.019) | −0.010 (0.015) | −0.311*** (0.033) |
| Promo: Middle | −0.027** (0.006) | −0.003 (0.007) | −0.001* (0.000) | 0.003 (0.006) | −0.082** (0.017) |
| Promo: Rural | −0.039*** (0.006) | −0.011* (0.004) | −0.000 (0.000) | 0.000 (0.000) | −0.135*** (0.018) |
| Panel obs | 4,472 | 4,472 | 4,472 | 4,472 | 4,472 |
| Time fixed effects | Y | ||||
| Adj. R2 | 0.67 | 0.60 | 0.58 | 0.65 | 0.31 |
| Meat | Frozen meat | Cured meat | Würstel | Milk | |
|---|---|---|---|---|---|
| Price | −0.081** (0.024) | −0.080* (0.030) | −0.000 (0.001) | −0.000 (0.001) | 0.074 (0.034) |
| Assortment | 0.281*** (0.013) | 1.159*** (0.048) | 0.167*** (0.021) | 0.270*** (0.024) | 0.248** (0.049) |
| Promotion | 0.014 (0.009) | 0.010 (0.006) | 0.001** (0.000) | −0.000 (0.000) | 0.587*** (0.069) |
| Middle | 0.154*** (0.023) | 0.245*** (0.023) | 0.004* (0.001) | −0.001 (0.002) | 0.315*** (0.038) |
| Rural | 0.166*** (0.020) | 0.081 (0.042) | 0.004** (0.001) | −0.004 (0.002) | 0.144*** (0.022) |
| Price:Middle | −0.044** (0.011) | −0.069*** (0.011) | −0.002 (0.001) | 0.000 (0.001) | −0.054** (0.013) |
| Price:Rural | −0.028** (0.005) | 0.053 (0.031) | −0.002** (0.000) | 0.001 (0.001) | −0.150*** (0.024) |
| Assort: Middle | −0.094** (0.017) | −0.352*** (0.058) | −0.059** (0.012) | −0.015 (0.008) | −0.139** (0.036) |
| Assort: Rural | −0.195*** (0.020) | −0.440*** (0.037) | −0.052* (0.019) | −0.010 (0.015) | −0.311*** (0.033) |
| Promo: Middle | −0.027** (0.006) | −0.003 (0.007) | −0.001* (0.000) | 0.003 (0.006) | −0.082** (0.017) |
| Promo: Rural | −0.039*** (0.006) | −0.011* (0.004) | −0.000 (0.000) | 0.000 (0.000) | −0.135*** (0.018) |
| Panel obs | 4,472 | 4,472 | 4,472 | 4,472 | 4,472 |
| Time fixed effects | Y | ||||
| Adj. R2 | 0.67 | 0.60 | 0.58 | 0.65 | 0.31 |
Note(s): Standard errors: clustered by year. Significance levels: *p < 0.1, **p < 0.05, ***p < 0.01
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