Two-way fixed effects analysis of marketing levers on PBAs market share in Italian provinces from the national dataset
| Estimate | |
|---|---|
| Price | −0.045 |
| (0.051) | |
| Assortment | 0.098** |
| (0.023) | |
| Promotion | −0.004 |
| (0.008) | |
| Panel obs | 62,290 |
| Time fixed effects | Y |
| Product category fixed effect | Y |
| Adj. R2 | 0.73 |
| Estimate | |
|---|---|
| Price | −0.045 |
| (0.051) | |
| Assortment | 0.098** |
| (0.023) | |
| Promotion | −0.004 |
| (0.008) | |
| Panel obs | 62,290 |
| Time fixed effects | Y |
| Product category fixed effect | Y |
| Adj. | 0.73 |
Note(s): Standard errors: clustered by group. Significance levels: *p < 0.1, **p < 0.05, ***p < 0.01
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