Two-way fixed effects analysis of marketing levers on PBAs market share in Italian provinces with absolute MSHA
| Estimate | |
|---|---|
| Price | −0.045 |
| (0.051) | |
| Assortment | 0.098** |
| (0.023) | |
| Promotion | −0.004 |
| (0.008) | |
| Middle | 0.018 (0.015) |
| Rural | 0.026 (0.021) |
| Price: Middle | −0.004 (0.004) |
| Price: Rural | −0.007 (0.005) |
| Assort: Middle | −0.025* (0.011) |
| Assort: Rural | −0.063*** (0.013) |
| Promo: Middle | −0.005 (0.006) |
| Promo: Rural | −0.010 (0.009) |
| Panel obs | 22,266 |
| Time fixed effects | Y |
| Product category fixed effect | Y |
| Adj. R2 | 0.87 |
| Estimate | |
|---|---|
| Price | −0.045 |
| (0.051) | |
| Assortment | 0.098** |
| (0.023) | |
| Promotion | −0.004 |
| (0.008) | |
| Middle | 0.018 (0.015) |
| Rural | 0.026 (0.021) |
| Price: Middle | −0.004 (0.004) |
| Price: Rural | −0.007 (0.005) |
| Assort: Middle | −0.025* (0.011) |
| Assort: Rural | −0.063*** (0.013) |
| Promo: Middle | −0.005 (0.006) |
| Promo: Rural | −0.010 (0.009) |
| Panel obs | 22,266 |
| Time fixed effects | Y |
| Product category fixed effect | Y |
| Adj. | 0.87 |
Note(s): Standard errors: clustered by group. Significance levels: *p < 0.1, **p < 0.05, ***p < 0.01
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