Time fixed effects regression analysis of marketing levers on PBAs market share in Italian provinces by product category with absolute MSHA
| Meat | Frozen meat | Cured meat | Würstel | Milk | |
|---|---|---|---|---|---|
| Price | −0.058**(0.016) | −0.048*(0.017) | −0.000(0.001) | −0.000(0.000) | 0.028(0.024) |
| Assortment | 0.193***(0.010) | 0.705***(0.018) | 0.165***(0.020) | 0.264***(0.024) | 0.184***(0.026) |
| Promotion | 0.009(0.005) | 0.010*(0.004) | 0.001**(0.000) | −0.000(0.000) | 0.088***(0.011) |
| Middle | 0.106***(0.017) | 0.149***(0.012) | 0.004*(0.001) | −0.001(0.002) | 0.111**(0.034) |
| Rural | 0.122***(0.014) | 0.045(0.027) | 0.003**(0.001) | −0.003(0.002) | 0.330***(0.043) |
| Price: Middle | −0.030**(0.008) | −0.045***(0.007) | −0.002(0.001) | 0.000(0.001) | −0.021(0.010) |
| Price: Rural | −0.026***(0.003) | 0.027(0.015) | −0.002**(0.000) | 0.001(0.001) | −0.083**(0.016) |
| Assort: Middle | −0.065**(0.013) | −0.194***(0.025) | −0.058**(0.012) | −0.014(0.008) | −0.067*(0.023) |
| Assort: Rural | −0.128***(0.017) | −0.236***(0.021) | −0.051*(0.018) | −0.009(0.014) | −0.179***(0.020) |
| Promo: Middle | −0.018**(0.004) | −0.004(0.005) | −0.001*(0.000) | 0.002**(0.000) | −0.047**(0.009) |
| Promo: Rural | −0.027***(0.003) | −0.010**(0.003) | −0.000(0.000) | 0.000(0.000) | −0.080***(0.008) |
| Panel obs | 4,472 | 4,472 | 4,472 | 4,472 | 4,472 |
| Time fixed effects | Y | ||||
| Adj. R2 | 0.68 | 0.59 | 0.58 | 0.65 | 0.31 |
| Meat | Frozen meat | Cured meat | Würstel | Milk | |
|---|---|---|---|---|---|
| Price | −0.058**(0.016) | −0.048*(0.017) | −0.000(0.001) | −0.000(0.000) | 0.028(0.024) |
| Assortment | 0.193***(0.010) | 0.705***(0.018) | 0.165***(0.020) | 0.264***(0.024) | 0.184***(0.026) |
| Promotion | 0.009(0.005) | 0.010*(0.004) | 0.001**(0.000) | −0.000(0.000) | 0.088***(0.011) |
| Middle | 0.106***(0.017) | 0.149***(0.012) | 0.004*(0.001) | −0.001(0.002) | 0.111**(0.034) |
| Rural | 0.122***(0.014) | 0.045(0.027) | 0.003**(0.001) | −0.003(0.002) | 0.330***(0.043) |
| Price: Middle | −0.030**(0.008) | −0.045***(0.007) | −0.002(0.001) | 0.000(0.001) | −0.021(0.010) |
| Price: Rural | −0.026***(0.003) | 0.027(0.015) | −0.002**(0.000) | 0.001(0.001) | −0.083**(0.016) |
| Assort: Middle | −0.065**(0.013) | −0.194***(0.025) | −0.058**(0.012) | −0.014(0.008) | −0.067*(0.023) |
| Assort: Rural | −0.128***(0.017) | −0.236***(0.021) | −0.051*(0.018) | −0.009(0.014) | −0.179***(0.020) |
| Promo: Middle | −0.018**(0.004) | −0.004(0.005) | −0.001*(0.000) | 0.002**(0.000) | −0.047**(0.009) |
| Promo: Rural | −0.027***(0.003) | −0.010**(0.003) | −0.000(0.000) | 0.000(0.000) | −0.080***(0.008) |
| Panel obs | 4,472 | 4,472 | 4,472 | 4,472 | 4,472 |
| Time fixed effects | Y | ||||
| Adj. | 0.68 | 0.59 | 0.58 | 0.65 | 0.31 |
Note(s): Standard errors: clustered by year. Significance levels: *p < 0.1, **p < 0.05, ***p < 0.01
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