AVE and SC of the constructs
| Construct | AVE | Squared correlation among latent variables | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13_1 | 13_2 | 13_3 | |||
| 1 | Involvement in sustainable eating | 0.86 | 1 | ||||||||||||||
| 2 | Involvement in animal welfare | 0.62 | 0.29 | 1 | |||||||||||||
| 3 | Involvement in healthy eating | 0.77 | 0.33 | 0.15 | 1 | ||||||||||||
| 4 | Awareness of meat consumption’s impact on sustainability | 0.82 | 0.38 | 0.28 | 0.09 | 1 | |||||||||||
| 5 | Awareness of meat consumption’s impact on animal welfare | 0.76 | 0.29 | 0.37 | 0.09 | 0.61 | 1 | ||||||||||
| 6 | Awareness of meat consumption’s impact on health | 0.77 | 0.29 | 0.19 | 0.09 | 0.52 | 0.52 | 1 | |||||||||
| 7 | Ascription of responsibility for the sustainability impacts | 0.92 | 0.34 | 0.19 | 0.08 | 0.69 | 0.47 | 0.42 | 1 | ||||||||
| 8 | Ascription of responsibility for animal welfare impacts | 0.87 | 0.39 | 0.34 | 0.08 | 0.59 | 0.61 | 0.42 | 0.69 | 1 | |||||||
| 9 | Ascription of responsibility for health impacts | 0.84 | 0.31 | 0.20 | 0.12 | 0.47 | 0.41 | 0.47 | 0.55 | 0.53 | 1 | ||||||
| 10 | Personal norm | 0.82 | 0.59 | 0.33 | 0.20 | 0.55 | 0.48 | 0.44 | 0.52 | 0.59 | 0.50 | 1 | |||||
| 11 | Food technology neophobia | 0.62 | 0.00 | 0.00 | 0.05 | 0.05 | 0.02 | 0.01 | 0.04 | 0.01 | 0.01 | 0.02 | 1 | ||||
| 12 | Food neophobia | 0.69 | 0.15 | 0.09 | 0.03 | 0.14 | 0.09 | 0.11 | 0.16 | 0.11 | 0.12 | 0.15 | 0.10 | 1 | |||
| 13_1 | Intention to engage new food – insects | 0.94 | 0.06 | 0.02 | 0.00 | 0.12 | 0.05 | 0.06 | 0.12 | 0.08 | 0.09 | 0.10 | 0.09 | 0.20 | 1 | ||
| 13_2 | Intention to engage new food – cultured meat | 0.95 | 0.08 | 0.06 | 0.00 | 0.21 | 0.14 | 0.12 | 0.21 | 0.17 | 0.13 | 0.16 | 0.29 | 0.21 | 0.37 | 1 | |
| 13_3 | Intention to engage new food – seitan | 0.91 | 0.16 | 0.10 | 0.04 | 0.25 | 0.18 | 0.19 | 0.27 | 0.23 | 0.20 | 0.25 | 0.08 | 0.24 | 0.27 | 0.32 | 1 |
| Construct | AVE | Squared correlation among latent variables | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13_1 | 13_2 | 13_3 | |||
| 1 | Involvement in sustainable eating | 0.86 | 1 | ||||||||||||||
| 2 | Involvement in animal welfare | 0.62 | 0.29 | 1 | |||||||||||||
| 3 | Involvement in healthy eating | 0.77 | 0.33 | 0.15 | 1 | ||||||||||||
| 4 | Awareness of meat consumption’s impact on sustainability | 0.82 | 0.38 | 0.28 | 0.09 | 1 | |||||||||||
| 5 | Awareness of meat consumption’s impact on animal welfare | 0.76 | 0.29 | 0.37 | 0.09 | 0.61 | 1 | ||||||||||
| 6 | Awareness of meat consumption’s impact on health | 0.77 | 0.29 | 0.19 | 0.09 | 0.52 | 0.52 | 1 | |||||||||
| 7 | Ascription of responsibility for the sustainability impacts | 0.92 | 0.34 | 0.19 | 0.08 | 0.69 | 0.47 | 0.42 | 1 | ||||||||
| 8 | Ascription of responsibility for animal welfare impacts | 0.87 | 0.39 | 0.34 | 0.08 | 0.59 | 0.61 | 0.42 | 0.69 | 1 | |||||||
| 9 | Ascription of responsibility for health impacts | 0.84 | 0.31 | 0.20 | 0.12 | 0.47 | 0.41 | 0.47 | 0.55 | 0.53 | 1 | ||||||
| 10 | Personal norm | 0.82 | 0.59 | 0.33 | 0.20 | 0.55 | 0.48 | 0.44 | 0.52 | 0.59 | 0.50 | 1 | |||||
| 11 | Food technology neophobia | 0.62 | 0.00 | 0.00 | 0.05 | 0.05 | 0.02 | 0.01 | 0.04 | 0.01 | 0.01 | 0.02 | 1 | ||||
| 12 | Food neophobia | 0.69 | 0.15 | 0.09 | 0.03 | 0.14 | 0.09 | 0.11 | 0.16 | 0.11 | 0.12 | 0.15 | 0.10 | 1 | |||
| 13_1 | Intention to engage new food – insects | 0.94 | 0.06 | 0.02 | 0.00 | 0.12 | 0.05 | 0.06 | 0.12 | 0.08 | 0.09 | 0.10 | 0.09 | 0.20 | 1 | ||
| 13_2 | Intention to engage new food – cultured meat | 0.95 | 0.08 | 0.06 | 0.00 | 0.21 | 0.14 | 0.12 | 0.21 | 0.17 | 0.13 | 0.16 | 0.29 | 0.21 | 0.37 | 1 | |
| 13_3 | Intention to engage new food – seitan | 0.91 | 0.16 | 0.10 | 0.04 | 0.25 | 0.18 | 0.19 | 0.27 | 0.23 | 0.20 | 0.25 | 0.08 | 0.24 | 0.27 | 0.32 | 1 |
Source(s): Authors’ own work
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