Survey constructs and sources
| Construct | Dimension/variable | Reference |
|---|---|---|
| CSR perception | C1: Fast food restaurants treat employees very well | Bianchi et al. (2019) |
| C2: Fast food restaurants are socially responsible | ||
| C3: Fast food restaurants help civil society organisations in the community | ||
| C4: Fast food restaurants are committed to ecological issues | ||
| C5: Fast food restaurants return some of what they have received to society | ||
| C6: Fast food restaurants act thinking about society | ||
| C7: Fast food restaurants integrate philanthropic contributions in their business activities | ||
| C8: Fast food restaurants behave honestly with their customers | ||
| C9: Fast food restaurants respect legal regulations | ||
| Price fairness | PF1: Fast food restaurants offer the best possible price plan that meets my needs | Hassan, Hassan, Nawaz, and Aksel (2013), Namkung and Jang (2010) |
| PF2: The food price charged by fast food restaurants is reasonable | ||
| PF3: The food of fast-food restaurants gives value for money | ||
| PF4: Overall, fast food restaurants provide superior pricing options compared to other non-fast food service providers | ||
| Satisfaction | S1: Buying from fast food restaurants was an intelligent decision for me | Bigné, Alvarado, Aldás, and Currás (2011), Severt, Shin, Chen, and DiPietro (2020) |
| S2: Fast food restaurants offer exactly what I needed/expected from them | ||
| S3: Buying fast food has made a positive impression on me | ||
| S4: Overall, I am satisfied with my decision to eat at/order in from fast food restaurants | ||
| Purchase intention | PI1: I have a high chance of buying food from fast food restaurants | Harun et al. (2018) |
| PI2: I will consider fast food restaurant products | ||
| PI3: Fast food restaurants are my first choice | ||
| PI4: I will recommend fast food restaurant products to other people | ||
| PI5: I repurchase the fast-food restaurant offerings | ||
| PI6: I maintain a close fast food restaurant relationship |
| Construct | Dimension/variable | Reference |
|---|---|---|
| CSR perception | C1: Fast food restaurants treat employees very well | |
| C2: Fast food restaurants are socially responsible | ||
| C3: Fast food restaurants help civil society organisations in the community | ||
| C4: Fast food restaurants are committed to ecological issues | ||
| C5: Fast food restaurants return some of what they have received to society | ||
| C6: Fast food restaurants act thinking about society | ||
| C7: Fast food restaurants integrate philanthropic contributions in their business activities | ||
| C8: Fast food restaurants behave honestly with their customers | ||
| C9: Fast food restaurants respect legal regulations | ||
| Price fairness | PF1: Fast food restaurants offer the best possible price plan that meets my needs | |
| PF2: The food price charged by fast food restaurants is reasonable | ||
| PF3: The food of fast-food restaurants gives value for money | ||
| PF4: Overall, fast food restaurants provide superior pricing options compared to other non-fast food service providers | ||
| Satisfaction | S1: Buying from fast food restaurants was an intelligent decision for me | |
| S2: Fast food restaurants offer exactly what I needed/expected from them | ||
| S3: Buying fast food has made a positive impression on me | ||
| S4: Overall, I am satisfied with my decision to eat at/order in from fast food restaurants | ||
| Purchase intention | PI1: I have a high chance of buying food from fast food restaurants | |
| PI2: I will consider fast food restaurant products | ||
| PI3: Fast food restaurants are my first choice | ||
| PI4: I will recommend fast food restaurant products to other people | ||
| PI5: I repurchase the fast-food restaurant offerings | ||
| PI6: I maintain a close fast food restaurant relationship |
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