Table 3
Discriminant validity (HTMT values)
CSR perception
Price fairness
Purchase intention
Satisfaction
CSR perception
Price fairness
0.347
Purchase intention
0.297
0.490
Satisfaction
0.453
0.590
0.743
CSR perception
Price fairness
Purchase intention
Satisfaction
CSR perception
Price fairness
0.347
Purchase intention
0.297
0.490
Satisfaction
0.453
0.590
0.743
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