| Direct effects |
| H1: CSR
perception → Purchase intention | 0.030 | 0.737 | 0.461 |
| H2: CSR
perception → Price fairness | 0.182 | 3.998 | 0.000 |
| H3: CSR
perception → Satisfaction | 0.447 | 11.179 | 0.000 |
| H4:
Satisfaction → Purchase intention | 0.536 | 12.690 | 0.000 |
| H5: Price
fairness → Purchase intention | 0.148 | 3.640 | 0.000 |
| H6:
Satisfaction → Price fairness | 0.403 | 8.982 | 0.000 |
| Specific indirect effects |
| H7: CSR
perception → Satisfaction → Purchase
intention | 0.240 | 8.262 | 0.000 |
| H8: CSR
perception → Price
fairness → Purchase intention | 0.027 | 2.802 | 0.005 |
| H9: CSR
perception → Satisfaction → Price
fairness → Purchase intention | 0.027 | 2.998 | 0.003 |