Table 3. Social media engagement...

Table 3.

Social media engagement behavior in private health care

Characteristic	Description	Frequency	Valid (%)	Cumulative (%)
a. Social media platforms used the most for health and wellness purposes (can choose up to 3)	Twitter	98	n/a	n/a
	Facebook	387	n/a	n/a
	Instagram	371	n/a	n/a
	Whatsapp	400	n/a	n/a
	Snapchat	0	n/a	n/a
	Telegram	85	n/a	n/a
	TikTok	355	n/a	n/a
	YouTube	368	n/a	n/a
	LinkedIn	95	n/a	n/a
	WeChat	106	n/a	n/a
	Others	0	n/a	n/a
b. Frequency of using social media for health and wellness purposes	Daily	397	99.3	99.3
	Once a week	0	0	99.3
	2 to 3 times a week	0	0	99.3
	More than four times a week	3	0.08	100
	Total	400	100	n/a
c. Moment of accessing social media platforms for health and wellness purposes	During free time	387	96.8	96.8
	Whilst at school/work	0	0	0
	During emergency occasions	0	0	0
	Mealtimes	0	0	0
	Any spare moment	13	3.3	100
	Total	400	100	n/a
d. Main reasons for using social media in health and wellness (can choose up to 3)	Increase the knowledge of disease	400	n/a	n/a
	Express my emotions and feelings	25	n/a	n/a
	Share my experience on disease and its treatment	59	n/a	n/a
	Getting advice and support from doctors and health and wellness professionals	199	n/a	n/a
	Find answers for additional and forgotten questions	350	n/a	n/a
	Help other people in health and wellness matters	9	n/a	n/a
	Buy and sell health and wellness products and services	224	n/a	n/a
	Read and share reviews	17	n/a	n/a
	Others	0	n/a	n/a

Characteristic	Description	Frequency	Valid (%)	Cumulative (%)
a. Social media platforms used the most for health and wellness purposes (can choose up to 3)	Twitter	98	n/a	n/a
	Facebook	387	n/a	n/a
	Instagram	371	n/a	n/a
	Whatsapp	400	n/a	n/a
	Snapchat	0	n/a	n/a
	Telegram	85	n/a	n/a
	TikTok	355	n/a	n/a
	YouTube	368	n/a	n/a
	LinkedIn	95	n/a	n/a
	WeChat	106	n/a	n/a
	Others	0	n/a	n/a
b. Frequency of using social media for health and wellness purposes	Daily	397	99.3	99.3
	Once a week	0	0	99.3
	2 to 3 times a week	0	0	99.3
	More than four times a week	3	0.08	100
	Total	400	100	n/a
c. Moment of accessing social media platforms for health and wellness purposes	During free time	387	96.8	96.8
	Whilst at school/work	0	0	0
	During emergency occasions	0	0	0
	Mealtimes	0	0	0
	Any spare moment	13	3.3	100
	Total	400	100	n/a
d. Main reasons for using social media in health and wellness (can choose up to 3)	Increase the knowledge of disease	400	n/a	n/a
	Express my emotions and feelings	25	n/a	n/a
	Share my experience on disease and its treatment	59	n/a	n/a
	Getting advice and support from doctors and health and wellness professionals	199	n/a	n/a
	Find answers for additional and forgotten questions	350	n/a	n/a
	Help other people in health and wellness matters	9	n/a	n/a
	Buy and sell health and wellness products and services	224	n/a	n/a
	Read and share reviews	17	n/a	n/a
	Others	0	n/a	n/a

Source(s): Author’s own work

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