Table 4. Convergent validity and...

Table 4.

Convergent validity and reliability of reflective measurement models

Key construct	Items	Loadings	Cronbach’s alpha	Composite reliability	rho_A	AVE
Perceived benefits	PB1	0.888	0.933	0.947	0.957	0.750
	PB2	0.869
	PB3	0.794
	PB4	0.817
	PB5	0.825
	PB6	0.897
Consumer innovativeness	CI1	0.839	0.910	0.931	0.911	0.692
	CI2	0.833
	CI3	0.709
	CI4	0.801
	CI5	0.688
	CI6	0.831
Health-protective behaviors	HPB1	0.867	0.961	0.967	0.962	0.764
	HPB2	0.855
	HPB3	0.854
	HPB4	0.849
	HPB5	0.834
	HPB6	0.844
	HPB7	0.853
	HPB8	0.854
	HPB9	0.826

Key construct	Items	Loadings	Cronbach’s alpha	Composite reliability	rho_A	AVE
Perceived benefits	PB1	0.888	0.933	0.947	0.957	0.750
	PB2	0.869
	PB3	0.794
	PB4	0.817
	PB5	0.825
	PB6	0.897
Consumer innovativeness	CI1	0.839	0.910	0.931	0.911	0.692
	CI2	0.833
	CI3	0.709
	CI4	0.801
	CI5	0.688
	CI6	0.831
Health-protective behaviors	HPB1	0.867	0.961	0.967	0.962	0.764
	HPB2	0.855
	HPB3	0.854
	HPB4	0.849
	HPB5	0.834
	HPB6	0.844
	HPB7	0.853
	HPB8	0.854
	HPB9	0.826

Source(s): Author’s own work

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