Table 5. Direct effect of variables Main...

Table 5.

Direct effect of variables

Main construct	Original sample (O)	T-statistics (⁠ $\| O / S T D E V \|)$	p-value
Perceived benefits → Health-protective behaviors	0.116	2.261	0.025
Consumer innovativeness → Health-protective behaviors	0.131	2.335	0.019
Perceived benefits → Consumer innovativeness	0.174	3.293	0.001

Main construct	Original sample (O)	T-statistics ( $\| O / S T D E V \|)$	p-value
Perceived benefits → Health-protective behaviors	0.116	2.261	0.025
Consumer innovativeness → Health-protective behaviors	0.131	2.335	0.019
Perceived benefits → Consumer innovativeness	0.174	3.293	0.001

Source(s): Author’s own work

Sharing Unavailable