Mediation effect of the specific indirect effect
| Mediation effect | Original sample (O) | T-statistics ( | p-value | Direct effect | VAF | Mediation type |
|---|---|---|---|---|---|---|
| Perceived benefits → Consumer innovativeness → Health-protective behaviors | 0.023 | 1.682 | 0.040 | 0.023 | 48.74% | Partial mediation |
| Mediation effect | Original | Direct | VAF | Mediation | ||
|---|---|---|---|---|---|---|
| Perceived benefits → Consumer innovativeness → Health-protective behaviors | 0.023 | 1.682 | 0.040 | 0.023 | 48.74% | Partial mediation |
Source(s): Author’s own work
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