Acceptance and rejection of hypotheses
| Hypothesis | Beta coefficient | t-value | p-value | Significant | Accept/reject |
|---|---|---|---|---|---|
| H1 | Perceived benefits have a positive relationship with attitudes toward health-protective behaviors through social media engagement in private health care | Accepted | |||
| 0.116 | 2.272 | 0.010 | Significant | ||
| H2 | Consumer innovativeness has a positive relationship with health-protective behaviors through social media engagement in private health care | Accepted | |||
| 0.131 | 2.298 | 0.009 | Significant | ||
| H3 | Consumer innovativeness has a positive relationship with perceived benefits through social media engagement in private health care | Accepted | |||
| 0.174 | 3.296 | 0.000 | Significant | ||
| H4 | Consumer innovativeness has a positive relationship between perceived benefits and health-protective behaviors through social media engagement in private health care | Accepted | |||
| 0.023 | 1.692 | 0.040 | Significant | ||
| Hypothesis | Beta coefficient | Significant | Accept/reject | ||
|---|---|---|---|---|---|
| Perceived benefits have a positive relationship with attitudes toward | Accepted | ||||
| 0.116 | 2.272 | 0.010 | Significant | ||
| Consumer innovativeness has a positive relationship with health-protective behaviors through social media engagement in private health care | Accepted | ||||
| 0.131 | 2.298 | 0.009 | Significant | ||
| Consumer innovativeness has a positive relationship with perceived benefits through social media engagement in private health care | Accepted | ||||
| 0.174 | 3.296 | 0.000 | Significant | ||
| Consumer innovativeness has a positive relationship between perceived benefits and health-protective behaviors through social media engagement in private health care | Accepted | ||||
| 0.023 | 1.692 | 0.040 | Significant | ||
Source(s): Author’s own work
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