Table 7.

Acceptance and rejection of hypotheses

HypothesisBeta coefficientt-valuep-valueSignificantAccept/reject
H1Perceived benefits have a positive relationship with attitudes toward
health-protective behaviors through social media engagement in private health care
Accepted
0.1162.2720.010Significant
H2Consumer innovativeness has a positive relationship with health-protective behaviors through social media engagement in private health careAccepted
0.1312.2980.009Significant
H3Consumer innovativeness has a positive relationship with perceived benefits through social media engagement in private health careAccepted
0.1743.2960.000Significant
H4Consumer innovativeness has a positive relationship between perceived benefits and health-protective behaviors through social media engagement in private health careAccepted
0.0231.6920.040Significant

Source(s): Author’s own work

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