Table 1

Recurring questions during the transformation process

Stage of the consumer transformation processRecurring questions during the transformation process
Stage 1: Call to AdventureStage 1: Why am I doing this?
Stage 2: TransformationStage 2: What might I become?
Stage 3: ReturnStage 3: What could I do next?
Stage 4: TaleStage 4: How could my experience influence others?
Stage 5: FellowshipStage 5: How can I support the transformation of others?
Stage 6: LegacyStage 6: What do I wish to leave behind?
Source(s): Authors’ own
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