Table 2 Opportunities for monetizing the... | Emerald Publishing

Table 2

Opportunities for monetizing the different stages of the speed puzzling transformation process

Stage of the consumer transformation process	Opportunities for monetizing
Stage 1: Call to Adventure	Services that provide guidance and personalized help Services that foster intrinsic motivation and evoke commitment
Stage 2: Transformation	Services that help deepen one's domain expertise Services that provide inspiration, content and a sounding board for one's self-discovery Services that facilitate progress tracking
Stage 3: Return	Services that support community-building, especially the formation of mentorship relationships among aspirants
Stage 4: Tale	Services that facilitate consumer-to-consumer referrals, lowering the bar for others to try for the first time
Stage 5: Fellowship	Services that facilitate making new connections between people in order to form new sub-groups, e.g., matchmaking for the purpose of forming puzzle teams or pairs, peer-to-peer puzzle sharing groups
Stage 6: Legacy	Services that formalize and legitimize the process of giving advice, e.g., certifications, train-the-trainer schemes Services that focus on career planning and life coaching more broadly than the sub-culture alone, helping the aspirant with figuring out how the new “piece” of them should fit with the whole

Stage of the consumer transformation process	Opportunities for monetizing
Stage 1: Call to Adventure	Services that provide guidance and personalized helpServices that foster intrinsic motivation and evoke commitment
Stage 2: Transformation	Services that help deepen one's domain expertiseServices that provide inspiration, content and a sounding board for one's self-discoveryServices that facilitate progress tracking
Stage 3: Return	Services that support community-building, especially the formation of mentorship relationships among aspirants
Stage 4: Tale	Services that facilitate consumer-to-consumer referrals, lowering the bar for others to try for the first time
Stage 5: Fellowship	Services that facilitate making new connections between people in order to form new sub-groups, e.g., matchmaking for the purpose of forming puzzle teams or pairs, peer-to-peer puzzle sharing groups
Stage 6: Legacy	Services that formalize and legitimize the process of giving advice, e.g., certifications, train-the-trainer schemesServices that focus on career planning and life coaching more broadly than the sub-culture alone, helping the aspirant with figuring out how the new “piece” of them should fit with the whole

Source(s): Authors’ own