Table 2

The reliability and convergent validity

Constructs/variableStandard loadingsCronbach's alphaComposite reliabilityAVE
ID: Information diagnosticity 0.8070.8860.721
ID10.856   
ID20.855   
ID30.837   
IQL: Information quality 0.8440.8950.680
IQL10.822   
IQL20.816   
IQL30.817   
IQL40.844   
IQT: Information quantity 0.8330.9000.749
IQT10.865   
IQT20.848   
IQT30.883   
IR: Information relevance 0.8900.9200.696
IR10.782   
IR20862   
IR30.805   
IR40.873   
IR50.848   
IVA: Information value-added 0.7920.8670.765
IVA10.879   
IVA20.870   
NC: Nature connectedness 0.9130.9350.741
NC10.841   
NC20.853   
NC30.878   
NC40.861   
NC50.871   
PAC: Perceived accountability 0.7610.8930.807
PAC10.907   
PAC20.889   
PAN: Perceived anthropomorphism 0.8790.9120.675
PAN10.831   
PAN20.783   
PAN30.799   
PAN40.873   
PAN50.820   
PE: Perceived enjoyment 0.8880.9230.750
PE10.835   
PE20.893   
PE30.866   
PE40.869   
PI: Personal innovativeness 0.7840.8740.699
PI10.877   
PI20.799   
PI30.830   
SDBA: Sustainable destination brand authenticity 0.8850.9210.744
SDBA10.846   
SDBA20.889   
SDBA30.841   
SDBA40.873   
SDBI: Sustainable destination brand image 0.8380.9020.755
SDBI10.883   
SDBI20.885   
SDBI30.838   
VI: Visit intention 0.8580.9040.701
VI10.785   
VI20.872   
VI30.874   
VI40.816   
WTPP: Willingness to pay a premium price for sustainable destination 0.8830.9280.810
WTPP10.895   
WTPP20.902   
WTPP30.903   
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