Table 3 Heterotrait-monotrait ratio...

Table 3

Heterotrait-monotrait ratio (HTMT)

	ID	IQL	IQT	IR	IVA	NC	PAC	PAN	PE	PI	SDBA	SDBI	VI
ID
IQL	0.808
IQT	0.844	0.817
IR	0.820	0.794	0.810
IVA	0.786	0.719	0.762	0.770
NC	0.703	0.648	0.622	0.698	0.578
PAC	0.580	0.581	0.492	0.558	0.713	0.537
PAN	0.656	0.569	0.558	0.623	0.719	0.588	0.678
PE	0.788	0.684	0.699	0.830	0.739	0.675	0.586	0.659
PI	0.637	0.590	0.600	0.613	0.639	0.704	0.599	0.615	0.643
SDBA	0.728	0.600	0.620	0.718	0.635	0.652	0.585	0.679	0.696	0.629
SDBI	0.804	0.745	0.694	0.818	0.754	0.729	0.651	0.751	0.749	0.709	0.834
VI	0.667	0.646	0.602	0.664	0.686	0.726	0.632	0.719	0.725	0.767	0.756	0.818
WTPP	0.549	0.525	0.475	0.565	0.541	0.570	0.451	0.618	0.580	0.623	0.723	0.688	0.750

	ID	IQL	IQT	IR	IVA	NC	PAC	PAN	PE	PI	SDBA	SDBI	VI
ID
IQL	0.808
IQT	0.844	0.817
IR	0.820	0.794	0.810
IVA	0.786	0.719	0.762	0.770
NC	0.703	0.648	0.622	0.698	0.578
PAC	0.580	0.581	0.492	0.558	0.713	0.537
PAN	0.656	0.569	0.558	0.623	0.719	0.588	0.678
PE	0.788	0.684	0.699	0.830	0.739	0.675	0.586	0.659
PI	0.637	0.590	0.600	0.613	0.639	0.704	0.599	0.615	0.643
SDBA	0.728	0.600	0.620	0.718	0.635	0.652	0.585	0.679	0.696	0.629
SDBI	0.804	0.745	0.694	0.818	0.754	0.729	0.651	0.751	0.749	0.709	0.834
VI	0.667	0.646	0.602	0.664	0.686	0.726	0.632	0.719	0.725	0.767	0.756	0.818
WTPP	0.549	0.525	0.475	0.565	0.541	0.570	0.451	0.618	0.580	0.623	0.723	0.688	0.750

Note(s): ID: Information Diagnosticity; IQL: Information Quality; IQT: Information Quantity; IR: Information Relevance; IVA: Information Value-Added; NC: Nature Connectedness; PAC: Perceived Accountability; PAN: Perceived Anthropomorphism; PE: Perceived Enjoyment; PI: Personal Innovativeness; SDBA: Sustainable Destination Brand Authenticity; SDBI: Sustainable Destination Brand Image; VI: Visit Intention; WTPP: Willingness to pay a premium price for sustainable destination

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