Table 6

Hypothesis testing path coefficients, mean, STDEV, T-values, p-values

Original sample (O)Sample mean (M)Standard deviation (STDEV)T statistics (|O/STDEV|)p valuesDecision
ID → SDBA0.1400.1400.0592.3820.017Accepted
ID → SDBI0.0340.0360.0520.6530.514Rejected
IQL → SDBA−0.009−0.0070.0510.1840.854Rejected
IQL → SDBI0.1340.1330.0443.0250.003Accepted
IQT → SDBA0.0410.0430.0540.7500.453Rejected
IQT → SDBI−0.031−0.0310.0440.7080.479Rejected
IR → SDBA0.1810.1820.0692.6130.009Accepted
IR → SDBI0.1800.1840.0602.9930.003Accepted
IVA → SDBA0.002−0.0010.0520.0300.976Rejected
IVA → SDBI0.0640.0610.0491.3040.192Rejected
PAC → SDBA0.0990.0960.0442.2360.025Accepted
PAC → SDBI0.0470.0480.0321.4560.146Rejected
PAN → SDBA0.2700.2680.0525.1520.000Accepted
PAN → SDBI0.1790.1780.0454.0220.000Accepted
PE → SDBA0.1940.1930.0652.9600.003Accepted
PE → SDBI0.0630.0610.0481.3130.189Rejected
SDBA → VI0.2390.2290.0613.9100.000Accepted
SDBA → WTPP0.3880.3870.0626.2860.000Accepted
SDBI → VI0.2850.2930.0594.8510.000Accepted
SDBI → WTPP0.1710.1720.0582.9420.003Accepted

Note(s): ID: Information Diagnosticity; IQL: Information Quality; IQT: Information Quantity; IR: Information Relevance; IVA: Information Value-Added; NC: Nature Connectedness; PAC: Perceived Accountability; PAN: Perceived Anthropomorphism; PE: Perceived Enjoyment; PI: Personal Innovativeness; SDBA: Sustainable Destination Brand Authenticity; SDBI: Sustainable Destination Brand Image; VI: Visit Intention; WTPP: Willingness to pay a premium price for sustainable destination

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