Hypothesis testing path coefficients, mean, STDEV, T-values, p-values
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T statistics (|O/STDEV|) | p values | Decision | |
|---|---|---|---|---|---|---|
| ID → SDBA | 0.140 | 0.140 | 0.059 | 2.382 | 0.017 | Accepted |
| ID → SDBI | 0.034 | 0.036 | 0.052 | 0.653 | 0.514 | Rejected |
| IQL → SDBA | −0.009 | −0.007 | 0.051 | 0.184 | 0.854 | Rejected |
| IQL → SDBI | 0.134 | 0.133 | 0.044 | 3.025 | 0.003 | Accepted |
| IQT → SDBA | 0.041 | 0.043 | 0.054 | 0.750 | 0.453 | Rejected |
| IQT → SDBI | −0.031 | −0.031 | 0.044 | 0.708 | 0.479 | Rejected |
| IR → SDBA | 0.181 | 0.182 | 0.069 | 2.613 | 0.009 | Accepted |
| IR → SDBI | 0.180 | 0.184 | 0.060 | 2.993 | 0.003 | Accepted |
| IVA → SDBA | 0.002 | −0.001 | 0.052 | 0.030 | 0.976 | Rejected |
| IVA → SDBI | 0.064 | 0.061 | 0.049 | 1.304 | 0.192 | Rejected |
| PAC → SDBA | 0.099 | 0.096 | 0.044 | 2.236 | 0.025 | Accepted |
| PAC → SDBI | 0.047 | 0.048 | 0.032 | 1.456 | 0.146 | Rejected |
| PAN → SDBA | 0.270 | 0.268 | 0.052 | 5.152 | 0.000 | Accepted |
| PAN → SDBI | 0.179 | 0.178 | 0.045 | 4.022 | 0.000 | Accepted |
| PE → SDBA | 0.194 | 0.193 | 0.065 | 2.960 | 0.003 | Accepted |
| PE → SDBI | 0.063 | 0.061 | 0.048 | 1.313 | 0.189 | Rejected |
| SDBA → VI | 0.239 | 0.229 | 0.061 | 3.910 | 0.000 | Accepted |
| SDBA → WTPP | 0.388 | 0.387 | 0.062 | 6.286 | 0.000 | Accepted |
| SDBI → VI | 0.285 | 0.293 | 0.059 | 4.851 | 0.000 | Accepted |
| SDBI → WTPP | 0.171 | 0.172 | 0.058 | 2.942 | 0.003 | Accepted |
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | Decision | |||
|---|---|---|---|---|---|---|
| ID → SDBA | 0.140 | 0.140 | 0.059 | 2.382 | 0.017 | Accepted |
| ID → SDBI | 0.034 | 0.036 | 0.052 | 0.653 | 0.514 | Rejected |
| IQL → SDBA | −0.009 | −0.007 | 0.051 | 0.184 | 0.854 | Rejected |
| IQL → SDBI | 0.134 | 0.133 | 0.044 | 3.025 | 0.003 | Accepted |
| IQT → SDBA | 0.041 | 0.043 | 0.054 | 0.750 | 0.453 | Rejected |
| IQT → SDBI | −0.031 | −0.031 | 0.044 | 0.708 | 0.479 | Rejected |
| IR → SDBA | 0.181 | 0.182 | 0.069 | 2.613 | 0.009 | Accepted |
| IR → SDBI | 0.180 | 0.184 | 0.060 | 2.993 | 0.003 | Accepted |
| IVA → SDBA | 0.002 | −0.001 | 0.052 | 0.030 | 0.976 | Rejected |
| IVA → SDBI | 0.064 | 0.061 | 0.049 | 1.304 | 0.192 | Rejected |
| PAC → SDBA | 0.099 | 0.096 | 0.044 | 2.236 | 0.025 | Accepted |
| PAC → SDBI | 0.047 | 0.048 | 0.032 | 1.456 | 0.146 | Rejected |
| PAN → SDBA | 0.270 | 0.268 | 0.052 | 5.152 | 0.000 | Accepted |
| PAN → SDBI | 0.179 | 0.178 | 0.045 | 4.022 | 0.000 | Accepted |
| PE → SDBA | 0.194 | 0.193 | 0.065 | 2.960 | 0.003 | Accepted |
| PE → SDBI | 0.063 | 0.061 | 0.048 | 1.313 | 0.189 | Rejected |
| SDBA → VI | 0.239 | 0.229 | 0.061 | 3.910 | 0.000 | Accepted |
| SDBA → WTPP | 0.388 | 0.387 | 0.062 | 6.286 | 0.000 | Accepted |
| SDBI → VI | 0.285 | 0.293 | 0.059 | 4.851 | 0.000 | Accepted |
| SDBI → WTPP | 0.171 | 0.172 | 0.058 | 2.942 | 0.003 | Accepted |
Note(s): ID: Information Diagnosticity; IQL: Information Quality; IQT: Information Quantity; IR: Information Relevance; IVA: Information Value-Added; NC: Nature Connectedness; PAC: Perceived Accountability; PAN: Perceived Anthropomorphism; PE: Perceived Enjoyment; PI: Personal Innovativeness; SDBA: Sustainable Destination Brand Authenticity; SDBI: Sustainable Destination Brand Image; VI: Visit Intention; WTPP: Willingness to pay a premium price for sustainable destination