TableĀ 7

R-square

R-squareR-Square adjusted
SDBA0.5310.523
SDBI0.6770.671
VI0.6220.616
WTPP0.4860.479

Note(s): SDBA: Sustainable Destination Brand Authenticity; SDBI: Sustainable Destination Brand Image; VI: Visit Intention; WTPP: Willingness to pay a premium price for a sustainable destination

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