Table 4. Convergent validity Factor Mean...

Table 4.

Convergent validity

Factor	Mean	SD	Factorial loadings	Cronbach’s α	Composite reliability (CR)	rho_a	AVE
Socio-cultural sustainability
SCS1	5,33	1,484	0.851	0.856	0.912	0.861	0.776
SCS2	5,69	1,318	0.907
SCS3	5,45	1,310	0.885
Natural sustainability
NAS1	5,43	1,486	0.873	0.815	0.889	0.829	0.728
NAS2	5,41	1,446	0.870
NAS3	4,85	1,667	0.817
Economic sustainability
ECS1	5,06	1,361	0.720	0.793	0.880	0.817	0.712
ECS2	5,94	1,214	0.915
ECS3	5,94	1,275	0.883
Authenticity
AUT1	5,16	1,415	0.916	0.911	0.944	0.915	0.848
AUT2	5,21	1,378	0.938
AUT3	5,44	1,395	0.909
Image
IMG1	6,19	1,102	0.911	0.888	0.931	0.894	0.817
IMG2	5,77	1,218	0.901
IMG3	5,85	1,207	0.900
Visit intention
VIS1	6,13	1,290	0.953	0.94	0.962	0.944	0.893
VIS2	6,12	1,235	0.952
VIS3	5,99	1,477	0.930
Recommendation intention
REC1	6,27	1,183	0.967	0.973	0.982	0.973	0.948
REC2	6,31	1,142	0.975
REC3	6,30	1,162	0.979

Factor	Mean	SD	Factorialloadings	Cronbach’s α	Compositereliability (CR)	rho_a	AVE
Socio-cultural sustainability
SCS1	5,33	1,484	0.851	0.856	0.912	0.861	0.776
SCS2	5,69	1,318	0.907
SCS3	5,45	1,310	0.885
Natural sustainability
NAS1	5,43	1,486	0.873	0.815	0.889	0.829	0.728
NAS2	5,41	1,446	0.870
NAS3	4,85	1,667	0.817
Economic sustainability
ECS1	5,06	1,361	0.720	0.793	0.880	0.817	0.712
ECS2	5,94	1,214	0.915
ECS3	5,94	1,275	0.883
Authenticity
AUT1	5,16	1,415	0.916	0.911	0.944	0.915	0.848
AUT2	5,21	1,378	0.938
AUT3	5,44	1,395	0.909
Image
IMG1	6,19	1,102	0.911	0.888	0.931	0.894	0.817
IMG2	5,77	1,218	0.901
IMG3	5,85	1,207	0.900
Visit intention
VIS1	6,13	1,290	0.953	0.94	0.962	0.944	0.893
VIS2	6,12	1,235	0.952
VIS3	5,99	1,477	0.930
Recommendation intention
REC1	6,27	1,183	0.967	0.973	0.982	0.973	0.948
REC2	6,31	1,142	0.975
REC3	6,30	1,162	0.979

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