Results of the hypotheses testing
| Hypothesis | β | p-values | Results | |
|---|---|---|---|---|
| H1a | Socio-cultural sustainability →Image | 0.182 | 0.007 | Supported |
| H1b | Natural sustainability → Image | 0.116 | 0.104 | Rejected |
| H1c | Economic sustainability → Image | 0.398 | 0.000 | Supported |
| H2 | Authenticity → Image | 0.166 | 0.016 | Supported |
| H3 | Image → Visit intention | 0.641 | 0.000 | Supported |
| H4 | Image → Recommendation intention | 0.336 | 0.000 | Supported |
| H5 | Visit intention → Recommendation intention | 0.534 | 0.000 | Supported |
| Hypothesis | Results | |||
|---|---|---|---|---|
| Socio-cultural sustainability →Image | 0.182 | 0.007 | Supported | |
| Natural sustainability → Image | 0.116 | 0.104 | Rejected | |
| Economic sustainability → Image | 0.398 | 0.000 | Supported | |
| Authenticity → Image | 0.166 | 0.016 | Supported | |
| Image → Visit intention | 0.641 | 0.000 | Supported | |
| Image → Recommendation intention | 0.336 | 0.000 | Supported | |
| Visit intention → Recommendation intention | 0.534 | 0.000 | Supported |
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