Table 11.

Conclusions and theoretical and managerial implications

ConclusionsTheoretical and managerial implications
The perceived authenticity and socio-cultural and economic dimensions of perceived sustainability of a rural tourism destination significantly impact its perceived image, which in turn influences the intention to visit and recommend such destinationsAnalysis of the relationship between the three-dimensional approach of sustainability, constructive authenticity and “a priori” image in the rural tourism field
Perceived authenticity and sustainability are motivators of rural tourism
Personal characteristics moderate the relationship between sustainability and authenticity of the destination
To enhance the perceived image and attract more tourists, it is crucial to create sustainable and authentic policies and activities in rural areas
Rural tourism destinations should effectively communicate the positive effects of tourism in the rural area and their commitment to achieving the Sustainable Development Goals to attract tourists
They should also create unique, novel experiences that strengthen their perceived authenticity, attracting tourists who are concerned about sustainability

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.