Conclusions and theoretical and managerial implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| The perceived authenticity and socio-cultural and economic dimensions of perceived sustainability of a rural tourism destination significantly impact its perceived image, which in turn influences the intention to visit and recommend such destinations | Analysis of the relationship between the three-dimensional approach of sustainability, constructive authenticity and “a priori” image in the rural tourism field Perceived authenticity and sustainability are motivators of rural tourism Personal characteristics moderate the relationship between sustainability and authenticity of the destination To enhance the perceived image and attract more tourists, it is crucial to create sustainable and authentic policies and activities in rural areas Rural tourism destinations should effectively communicate the positive effects of tourism in the rural area and their commitment to achieving the Sustainable Development Goals to attract tourists They should also create unique, novel experiences that strengthen their perceived authenticity, attracting tourists who are concerned about sustainability |
| Conclusions | Theoretical and managerial implications |
|---|---|
| The perceived authenticity and socio-cultural and economic dimensions of perceived sustainability of a rural tourism destination significantly impact its perceived image, which in turn influences the intention to visit and recommend such destinations | Analysis of the relationship between the three-dimensional approach of sustainability, constructive authenticity and “a priori” image in the rural tourism field |
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