Table 3. Discriminant validity analysis... | Emerald Publishing

Table 3.

Discriminant validity analysis results (HTMT)

Variables	1	2	3	4	5	6
Augmentation quality
AR expertise	0.404
Inspired-by	0.439	0.679
Inspired-to	0.428	0.718	0.757
App/brand congruence	0.458	0.966	0.725	0.776
Experience extension	0.424	0.827	0.713	0.758	0.989

Variables	1	2	3	4	5	6
Augmentation quality
AR expertise	0.404
Inspired-by	0.439	0.679
Inspired-to	0.428	0.718	0.757
App/brand congruence	0.458	0.966	0.725	0.776
Experience extension	0.424	0.827	0.713	0.758	0.989