The t-values of research hypotheses and path coefficients
| No. | Research hypotheses | Path coefficients | Standard deviation | p-value | Validated result |
|---|---|---|---|---|---|
| H1 | INT→PUV | 0.371*** | 0.181 | 0.000*** | Supported |
| H2 | INT→PHV | 0.468*** | 0.201 | 0.000*** | Supported |
| H3 | VIS→PUV | 0.659*** | 0.170 | 0.000*** | Supported |
| H4 | VIS→PHV | 0.578*** | 0.122 | 0.000*** | Supported |
| H5 | COM→PUV | 0.165 | 0.074 | 0.115 | Not supported |
| H6 | CPM→PHV | 0.186 | 0.173 | 0.165 | Not supported |
| H7 | PUV→PUI | 0.177*** | 0.097 | 0.008*** | Supported |
| H8 | PHV→PUI | 0.469*** | 0.065 | 0.000*** | Supported |
| No. | Research hypotheses | Path coefficients | Standard deviation | Validated result | |
|---|---|---|---|---|---|
| INT→PUV | 0.371 | 0.181 | 0.000 | Supported | |
| INT→PHV | 0.468 | 0.201 | 0.000 | Supported | |
| VIS→PUV | 0.659 | 0.170 | 0.000 | Supported | |
| VIS→PHV | 0.578 | 0.122 | 0.000 | Supported | |
| COM→PUV | 0.165 | 0.074 | 0.115 | Not supported | |
| CPM→PHV | 0.186 | 0.173 | 0.165 | Not supported | |
| PUV→PUI | 0.177 | 0.097 | 0.008 | Supported | |
| PHV→PUI | 0.469 | 0.065 | 0.000 | Supported |
Note(s):
**p < 0.05;
***p < 0.01
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